About

Eric Tao Gesturing "No" on Industry or Ken Leung Saying "No" GIF refers to a reaction GIF featuring actor Ken Leung, who plays the character Eric Tao on the HBO show Industry, shaking his head and gesturing "no" or "stop it" with his hands in a GIF that shows him wearing a dark blue quarter zip sweater layered over a button-up shirt. The GIF comes from season 3, episode 4 of the show titled "White Mischief," in which Tao has to tell a character named Rishi to stop acting erratically in the office after a rough night out. The GIF came to be used as a reaction and GIF caption meme on sites like Twitter / X and TikTok, alongside other memes from the show, like Harper Stern on The Computer.

Origin

The Industry season 3, episode 4, titled "White Mischief," aired on September 1st, 2024, and featured a scene in which the character Eric Tao (played by Ken Leung) slices his hand through the air and shakes his head with a worried expression on his face, as if to say "no" or "cut it out."^[1]

The earliest known post featuring the GIF of Eric Tao from Industry was posted to Twitter / X on September 16th, 2025, by X^[2] user @dyinlevi in a quote tweet to a post that read, "Margot Robbie revealed she had Robert Pattinson posters on her wall growing up and was obsessed with Twilight." The post gathered over 6 million views and 100,000 likes in two months.

Spread

On November 10th, 2025, X^[3] user @mainmajin tweeted the GIF alongside the caption, "Yuji slander?? We don’t do that here," in the quote tweets of a post about the character Yuji Itadori from Jujutsu Kaisen. The post gathered over 20,000 likes in two months.

On November 25th, X^[4] user @Sinestros_Myte tweeted, "DC turning into Shonen Jump," in the quote tweets of a post showing an anime version of Absolute Wonder Woman drawing by Rachta Lin, receiving over 3,300 likes in two weeks.

On December 4th, 2025, X^[5] user @KmaFr_ tweeted, "seeing 'youtube music replays' on my timeline," alongside the Eric Dao Industry GIF. The post gathered over 23,000 ikes in two days.

Template

Various Examples

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External References