Adam Orth’s “Always On” Twitter Gaffe

Adam Orth’s “Always On” Twitter Gaffe

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Updated May 31, 2013 at 01:50AM EDT by Brad.

Added Apr 05, 2013 at 01:42PM EDT by Don.

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Adam Orth’s “Always On” Twitter Gaffe refers to a series of controversial statements made on Twitter by Microsoft Studios creative director Adam Orth in defense of games that require an Internet connection to play.


On April 4th, 2013, Gawker Media's video game blog Kotaku[1] published an article reporting that the next Xbox console might require an active Internet connection to play games. Fueled by the Electronic Arts's disastrous reception of the SimCity in February 2013, the rumors immediately sparked online debates about “always-on” gaming, with many arguing that gamers shouldn’t be forced to have a stable Internet connection to play games they have purchased. That day, Microsoft Studios creative director Adam Orth published several tweets expressing his support for always-on games.

▼ y Follow @adam_orth Sometimes the electricity goes out. I will not urchase a vacuum cleaner Reply Retweet Favorite More 2:44 PM-4 Apr 13 Orthy @adam_orth Follow ▼ The mobile reception in the area I live in is spotty and unreliable. I will not buy a mobile phone Reply Retweet ★ Favorite More 2:44 PM -4 Apr 13 ▼ y Follow @adam orth Sorry for expressing my personal opinion about what I want from the electronic devices that I pay for on Twitter. Jesus Reply Retweet ★ Favorite More 2:30 PM-4 Apr 13

Orth then began arguing with Bioware gameplay designer Manveer Heir, posting tweets stating that people without Internet need to "get with the times," that he wants every device to be "always on" and responded to criticism with a Barack Obama cell phone image macro with the caption "deal with it".

Orthy @adam_orth 3h TheonlyAlexW Those people should definitely get with the times and get the internet. It's awesome View conversation Orthy @adam_orth I want every device to be "always on" 3h Expand Orthy @adam_orth This has been a fun #lunch break. Even @manveerher got up in my grill. Back to work and worrying about Jon and Richie. #bonjovitrouble Expand 3h Manveer Heir @manveerheir @adam orth haha don't get mad because I'm right #cityslicker Expand ← Reply t구 Retweet ★Favorite More 3h Orthy @adam_orth @manveerheir 1h 甸Hide photo ← Reply Retweet ★ Favorite More DEAL WITHIT Orthy @adam_orth Sorry, I don't get the drama around having an "always on" console 4h Every device now is "always on". That's the world we live in #dealwith it Expand Manveer Heir @manveerheir @adam_orth Did you learn nothing from Diablo lll or SimCity? You know some people's internet goes out right? Deal with it is a shitty reason 4h an Orthy @adam_orth @manveerheir Electricity goes out too Expand 4h Manveer Heir @manveerheir @adam_orth You've lived in LA, SF, Seattle... very connected places Try living in Janesville, WI or Blacksburg, VA Expand 3h Orthy @adam_orth @manveerheir Why on earth would I live there? 3h Hide conversation ← Reply Retweet ★ Favorite … More FAVORITE 4:19 PM-4 Apr 13-Details

Notable Developments

Online Reaction

On April 5th, 2013, Redditor MrWill4466 posted a screenshot of Orth's Twitter exchange with Heir to the /r/gaming[13] subreddit, which reached the front page accumulating over 50,200 up votes and 8,500 comments in the next 24 hours. In the comments section of the post,[4] Redditor squirrelmasterzero claimed to have previous worked with the creative director at Fox Interactive and revealed that Orth demanded people call him "Sweet Billy."

[-] squirrelmasterzero 1511 points 12 hours ago* (20321516) I worked with this guy when he was at Fox Interactive. He was easily the biggest douche I've ever worked with in any industry He demanded people call him by his nickname : "Sweet Billy". Literally would ignore you and be a total dick if you called him by his first name. I was wondering why the PR for the new Xbox from both dev and fan perspective is in the shit until I read this post. This guy is impossible to work with so it totally makes sense now. Edit Holy crap - this Sweet Billy stuff is really taking off. NeoGAF, here, Twitter. Crazy permalink source report give gold save reply hide child comments

One hour later, Redditor C-Ron submitted another post to the /r/gaming[2] subreddit, with additional screenshots of Orth's tweets. Within 24 hours, the post gained more than 9,900 up votes and 1,100 comments. The same day, NeoGAF Forums[3] member shinobi602 created a thread about the selected tweets, which received many responses criticizing Orth's support of always-on gaming. After seeing the NeoGaf thread, Heir published several tweets defending Orth, saying they were merely joking with each other.

Orth followed up by tweeting an apology, saying that he was just trolling Heir. Redditor jbrake posted a screenshot of Orth's apology and Heir's defense to the /r/gaming[6] subreddit, where it received over 2,800 up votes and 440 comments. Orth's Twitter account was subsequently made private, causing all of his previous tweets to be hidden. Hours later, Twitter user @LynnDawson tweeted at Microsoft Chief of Staff for Interactive Entertainment Business Aaron Greenberg with a screenshot of one of Orth's tweets, to which Greenberg replied that he did not know who Orth was.

Lynn Dawson @LynnDawson @aarongreenberg Adam Orth is very insulting to your customers. 7h View photo Aaron Greenberg @aarongreenberg @LynnDawson Very sorry if you were offended, I don't actually know who he is. Hide conversation Reply Retweet ★Favorite More 6:01 AM-5 Apr 13 Details Reply to @aarongreenberg @LynnDawson Lynn Dawson @LynnDawson @aarongreenberg He is a Creative Director at Microsoft Studios. Might want to shut him up. People on the Net are up in arms over this guy Expand

News Media Coverage

Orth's tweets and the subsequent Internet backlash were reported on by several news sites and gaming blogs, including Forbes,[7] The Huffington Post,[8] Kotaku,[9] CNET,[10] Joystiq[11] and Techno Buffalo.[12]

Image Macros

On April 5th, the "Always Online Adam Orth" Quickmeme[5] page was created, which featured Orth's Twitter profile picture accompanied by captions mocking him for his support of always-on games. In less than 24 hours, the page accumulated upwards of 280 submissions.


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