Beyoncé and Jay-Z Vegan Challenge
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Overview
Beyoncé and Jay-Z Vegan Challenge refers to a sweepstakes that encourages people to incorporate plant-based meals into their daily diet for the benefit of the environment as part of the Greenprint Project. Randomly selected winners of the contest receive a pair of free concert tickets to one of Jay-Z and/or Beyoncé's concert each year for 30 years. While many have reported that the contest requires participants to eat a plant-based diet for thirty days, that is not explicitly stated in the terms of the contest.
Background
On January 31st, 2019, Beyoncé posted two images on Instagram [1] that read, "My Greenprint is plant-based for breakfast" and "My Greenprint is Meatless Mondays." She captioned the post, "What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life." Within 24 hours, the post received more than 630,000 likes (shown below).
The "Greenprint" website allows visitors to read about the social and environmental impact of plant-based meals. Additionally, visitors can enter the sweepstakes to win concert tickets "for life."[2]
Developments
Online Reaction
Online, people joked about the contest, stating that they would gladly eat a vegan diet in exchange for concert tickets. Twitter [3] user @alexiswellss tweeted a video of a woman sullenly eating vegetables and the caption, "me forcing myself to go vegan to win those free beyoncé tickets." The tweet received more than 5,100 retweets and 13,000 likes in 24 hours (shown below).
me forcing myself to go vegan to win those free beyoncé tickets pic.twitter.com/rFOybqOrBo
— alexis (@alexiswellss) January 31, 2019
Twitter user @chelseacrabbe tweeted[4] a GIF from The Office with the caption, "me after @Beyonce announced her vegan contest." The tweet received more than 5,100 retweets and 14,000 likes in 24 hours (shown below).
me after
Beyonce</a> announced her vegan contest <a href="https://t.co/Tno54rst6y">pic.twitter.com/Tno54rst6y</a></p>— chelseycrabbe (chelseycrabbe) January 31, 2019
That day, Redditor [5] AlbertoAru posted about the contest in the /r/vegan subreddit. The post received more than 200 points (97% upvoted) and 10 comments.
Media Coverage
Several media outlets covered the contest, including Reuters,[6] BuzzFeed, [7] Yahoo, [8] CNN[9] and more.
Search Interest
External References
[1] Instagram – @beyonce's Post
[2] Greenprint – Greenpring Project
[3] Twitter – @alexiswellss's Tweet
[4] Twitter – @chelseaycrabbe's Tweet
[5] Reddit – Beyonce Urges 123 Million Fans to go Vegan for a Chance to Win Free Concert Tickets for Life
[6] Reuters – Beyonce, Jay-Z offer lifetime concert tickets for fans who go vegan
[7] BuzzFeed – Beyoncé Is Offering People A Lifetime Supply Of Concert Tickets If They Go Vegan And Twitter Has Thoughts
[8] Yahoo – Beyoncé Is Offering a Lifetime Supply of Tickets If You Go Vegan, and People Are Losing It
[9] CNN – Go vegan and you could win Beyoncé tickets for life
Top Comments
RemChi
Feb 02, 2019 at 05:49PM EST in reply to
Nedhitis
Feb 02, 2019 at 08:53PM EST