Overview

McDonald’s x Evangelion refers to the late-December 2024 announcement of a collaboration between the Neon Genesis Evangelion anime and McDonald’s Japan. This partnership includes limited-time menu items, exclusive merchandise, and thematic experiences, set to launch on January 6th, 2025. The collab sparked a viral debate on social media, inspiring memes and excitement among anime fans.

Background

On December 19th, 2024, McDonald's Japan^[1] officially revealed details about its collaboration with Neon Genesis Evangelion, with a trailer featuring characters and their original voice actors from the anime narrating the special hamburgers in the collab. The video (seen below) received more than 189,000 views in a week.

The collaboration will launch^[2] on January 6th, 2025, featuring a unique blend of anime aesthetics with McDonald's offerings, including collectible items and themed burgers designed specifically for the event.

Online Reactions

The McDonald’s x Evangelion collaboration announcement sparked a viral discussion on social media platforms, with fans expressing excitement and curiosity about the unique way the collab was promoted. For example, on December 27th, 2024, X^[3] user @fusazakura_ posted a fan art of a McDonald’s employee piloting an EVA unit (seen below), which amassed over 1.3 million views and 60,000 likes in a few hours.

On December 25th, 2024, X^[4] user @kamminchu uploaded a fan art of the EVA unit eating McDonald’s fries (seen below), which garnered more than 212,000 views and 4,400 likes in two days.

Various Reactions

Search Interest

External References