A meme about the Mountain Dew Twitch AI Raid.

Mountain Dew Twitch AI Raid

Part of a series on Twitch. [View Related Entries]

Updated Dec 06, 2023 at 01:03PM EST by Zach.

Added Dec 06, 2023 at 05:19AM EST by sakshi.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

This submission is currently being researched & evaluated!

You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.

Overview

Mountain Dew Twitch AI Raid refers to a promotional campaign by soft drink company Mountain Dew (specifically Mtn Dew Gaming) in which the brand used an artificial intelligence identification system to crawl through Twitch streams and identify which users or streamers are drinking the soda, promising to include them in a "MTN DEW RAID" that will promote them on the Twitch home page if they "keep on #sippin." The campaign was launched in early December 2023 and drew criticism among some who found the promotion invasive or annoying, as well as many who felt it was cringeworthy.

Background

On December 1st, 2023, Mountain Dew launched its "MTN DEW RAID" campaign,[1] which uses AI technology to crawl all streams under the "Gaming" tag to find Mountain Dew products and logos from livestreams on Twitch. The AI will then promote the campaign in the Twitch chat of the streamer via a chatbot, promising to feature them on the platform's home screen.

The same day as its launch, X[2] user @zachbussey made a post documenting some of the messages left by Mountain Dew AI in various Twitch streamers' chats, gathering over 2,800 likes in five days (seen below).


3:04 mtndewgaming: Big DEW fan? MTN DEW RAID is launching soon. Keep on #sippin for your chance to be featured on the Twitch homepage. U.S. res 18+ (19+ for AL/NE). Ends 12/8/23. mtndewgaming: Big DEW fan? MTN DEW RAID is launching soon. Keep on #sippin for your chance to be featured on the Twitch homepage. U.S. res 18+ (19+ for AL/NE). Ends 12/8/23. 2:11 mtndewgaming: Keep that MTN DEW vibe going. MTN DEW RAID could launch you into greatness on Twitch. Start #sippin 12/6. U.S. res 18+ (19+ for AL/NE). Ends 12/8/23

Later on December 1st, Redditor[3] /u/stale2000 posted a clip to /r/LivestreamFail[3] titled, "Streamer gets upset at new Mountain Dew AI ad Campaign that doesn't pay Creators," gathering over 70 upvotes in five days (seen below).


Streamer gets upset at new Mountain Dew AI ad Campaign that doesn't pay Creators
byu/stale2000 inLivestreamFail

Online Reactions

On December 1st, 2023, X[4] user @manfightdragon quoted @zachbussey's post, writing, "Twitch are using AI to detect Mountain Dew products in peoples streams and have a bot post ads for Mountain Dew products in their chat due to a paid collaboration between the two companies. Just ban the 'mtndewgaming' account pre-emptively if you're a streamer." The post gathered over 3,000 likes in five days (seen below, left).

On December 2nd, X[5] user @itsmcqueeb quoted a meme posted by @CrubTV, encouraging Twitch streamers to meddle with Mountain Dew's campaign (seen below, right).


なん☆ちゃって Lance McDonald @manfightdragon Twitch are using Al to detect Mountain Dew products in peoples streams and have a bot post ads for Mountain Dew products in their chat due to a paid collaboration between the two companies. Just ban the "mtndewgaming" account pre-emptively if you're a streamer. Zach Bussey @zachbussey Dec 1 You may find that Mtn Dew is in your chat at some point over the next week self-promoting their stream. • This is a collaboration between Twitch and Mtn Dew using Al to detect logos and packaging similar to their branding. ... Show more hdewgaming: Big DEW fan ? ming: Big DEWN DEW RAID is launching soon. ep on #sippin for your chance to nching soon. Kecured on the Twitch homepage. 18+ (19+ for AL/NE). Ends 12/8 e featured on twgaming: Keep that MT res 18+ (19+ forDEW RAID could launch h Twitch. Start #sippin 12 AL/NE). Ends 12/8/23 6:50 PM Dec 1, 2023 260.2K Views McQueeb (Hire me!) @itsmcqueeb Streamers, DO NOT put up Mountain Dew logos and memes and write something completely brand inappropriate between now and Dec 8. Al might choose your channel for a front page feature, and nothing bad has ever come from lazy marketing stunts. Crub @CrubTV. Dec 1 OMG MOUNTAIN DEW GAMING VISITED MY STREAM!!! THAT 商 aTROLL: Why are we Fishing For the dew bot communalpissrug: WAS THERE A RAID MESSAGE? 5 brewwin: tony hawk skater pro 3 category mtndewgaming: Looks like you're ready for MTN DEW RAID! Start #sippin 12/6 through 12/8. VERZXV: F--- hollan JOL 42 En Wedding Suit Reveal bew I BACK THE DEW 6:28 AM Dec 2, 2023 17.6K Views : 340/400 Tot s Mith DEN MORE LIKE MTN PENIS 24.c mtndewgaming: Looks like you're ready for MTN DEW RAID! Start #sippin 12/6 through 12/8. ! TIP KEEP PUBLIC ACCESS ALIVE! $76-56 (8) $1000

As word of the campaign spread, various Twitch streamers also began reacting to it during their streams, typically criticizing the promo. For example, both PayMoneyWubby and Asmongold discussed it in the following days (shown below).



On December 5th, 2023, X[6] user @nearcyan made a post about the Mountain Dew campaign (seen below, left) comparing it to a 4chan copypasta in which a user describes a dystopian scenario where they are forced to drink a Mountain Dew in order to operate their Xbox (seen below, right).


near @nearcyan Subscribe so mountain dew is using Al to track which twitch streamers drink mountain dew while live (1/2) HOW DOES THE RAID AI TECHNOLOGY WORK? During the live period, the RAID Al will crawl all concurrent livestreams tagged under Gaming looking solely for MTN DEW products and logos. 10:36 AM · Dec 5, 2023 2.6M Views NEOKONE Dontos XBOXONE >"Verification complete!" >finally >boot up halo 2k19 >xbox does nothing >i attempt to smile >"Connecting to verification server" Anonymous (ID: Gd4zYaQ7) 06/16/13(Sun)10:50:56 No.487373351 Replies: >>487373828 >>487374027 >>487374071 >>487374171 >>487374320 >>487374471 >>487374630 >still feeling sick from the 14 >force it down and grumble out "mmmm that really hit the spot" >2018 >wake up feeling sick after a late night of playing vidya >excited to play some halo 2k19 >"xbox on" >... >"XBOX ON" TM >"Please verify that you are "annon332" by saying "Doritos ™ Dew™ it right!" >"Doritos ™M Dew™ it right" >"Console entering lock state!" >"to unlock drink verification can" >last can >"ERROR! Please drink a verification can" >reach into my Doritos TM Mountain Dew™ Halo 2k19™ War Chest >only a few cans left, needed to verify 14 times last night >finding multiplayer match.. >"ERROR! User attempting to steal online gameplay!" >my mother just walked in the room >"Adding another user to your pass, this will be charged to your credit card. Do you accept?" >"NO!" >"WARNING, OUT OF VERIFICATION CANS, an order has been shipped and charged to your credit card" >drink half the can, oh god im going to be sick >pour the last half out the window >"PIRACY DETECTED! PLEASE COMPLETE THIS ADVERTISEMENT TO CONTINUE" >the mountain dew ad plays >i have to dance for it >feeling so sick >makes me sing along >dancing and singing. >"mountain dew is for me and you" >throw up on my self >throw up on my tv and entertainment system >router shorts >"ERROR NO CONNECTION! XBOX SHUTTING OFF" >"PLEASE DRINK VERIFICATION CAN TO CONTINUE"

Search Interest

Unavailable.

External References

[1] Mountain Dew – Raid Rules

[2] X – zachbussey

[3] Reddit – /r/LivestreamFail

[4]  X – manfightdragon

[5] X – itsmcqueeb

[6] X – nearcyan

Recent Videos 1 total

Recent Images 11 total


Top Comments


+ Add a Comment

Comments (78)


Display Comments

Add a Comment


Greetings! You must login or signup first!