About

I Get It, usually altered to I Get It Now, is a reaction image and video based on a scene of It's Always Sunny in Philadelphia character Frank Reynolds (played by Danny DeVito) delivering the line. Online, the image has been used as a reaction meme to situations in which someone finally understands a certain phenomenon or obsession.

Origin

On November 7th, 2018, episode 10 (titled "Mac Finds His Pride") of season 13 of the It's Always Sunny in Philadelphia television series premiered.^[1] During the episode, the character Frank Reynolds attempts to help his friend Mac, who through the course of the show has been a self-hating gay man, to "find his pride." During the episode, Frank states that he doesn't get "the gay thing." The episode ends with Mac performing an interpretative dance about his inner conflict between religion and his sexuality in front of his incarcerated father, who leaves halfway through the dance, and a crowd of prisoners. The scene closes with Frank tearing up and then whispering to himself, "I get it" (scene shown below).

My god. I get it. I get it.

On January 4th, 2019, Redditor yamideath posted the earliest found viral image caption meme using the image macro of Frank Reynolds saying "I get it" (shown below). The post received over 18,400 upvotes in the /r/memes^[2] subreddit in four years.

Spread

On April 26th, 2021, an anonymous 4chan user created a /lit/ thread about Stephanie Meier's novel Life and Death: Twilight Reimagined, a gender-swapped version of her novel Twilight, describing it. In the thread, another user replied with an image of Frank, with the original line altered to "I get it now" (shown below). The post saw viral spread online through reposts on other social media. For example, on September 15th, 2021, Tumblr^[3] user loving_n0t_heyting posted a screenshot of the thread, with the post gaining 180 likes and reblogs in one year.

On August 20th, the Twitter^[4] account @filmdaze posted the reaction image, writing, "what movie made you react like this." The post gained over 120 quote tweets and 760 likes.

On October 23rd, 2022, Twitter^[5] user @YoungHungDad then posted the image, captioning it, "Nihilists after getting an unenthusiastic handjob from a girl wearing Cookie Monster pajama pants." The tweet (shown below) gained over 90 retweets and 410 likes in three months and was widely circulated in the following weeks; for example, on November 13th, Twitter^[6] user @ShinMegamiJimi posted a screenshot of it which received over 2,200 retweets and 21,700 likes in two months.

Following the viral spread of the post, the image and the video of the scene achieved significant popularity on social media, used on Twitter,^[7] TikTok,^[8] iFunny^[9] and other sites.

Various Examples

Templates

Search Interest

External References