About

I Love Bread is a parody and remix video series based on a clip of television personality Oprah Winfrey proclaiming a fondness for bread during a commercial for the weight loss products and services company Weight Watchers.

Origin

On January 25th, 2016, Weight Watchers uploaded an advertisement in which Oprah Winfrey enthusiastically expresses her love for eating bread "every day" (shown below).

Spread

On January 26th, Winfrey tweeted the video along with the message "Eat bread. Lose weight. Whaaatttt?" (shown below). Within six months, the tweet gained over 3,600 likes and 1,700 retweets.^[3] That day, the financial news site MarketWatch^[4] reported that Winfrey collected $12 million from Weight Watchers for posting the tweet.

On January 29th, the Giphygiff Tumblr^[6] blog posted an animated GIF of Winfrey saying "I love bread" (shown below).

On January 30th, YouTuber AL D TV uploaded a "chopped and screwed": version of the original commercial (shown below, left). On February 1st, YouTuber bulitz postede a YouTube poop version of the ad (shown below, right).

On February 11th, MyFitnessPal Forums^[2] member tracefan submitted a thread titled "If I hear Oprah say she loves bread one more time…" The following day, YouTuber GloZell Green uploaded a parody version of the Weight Watchers ad (shown below).

On July 5th, Viner probably britney posted a clip of Winfrey saying "I love bread" edited with the Snapchat "Breading" filter (shown below). Within one week, the video received more than 5.8 million loops, 19,000 likes and 7,500 revines. In the coming days, other Viners posted parodies of the commercial under the hashtag #Ilovebread.^[5] On July 7th, the entertainment news blog E! Online^[1] published an article comparing the "I Love Bread" meme to the "You Get a Car" series.

Search Interest

External References