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Cat Breading
About
Cat Breading, also known as Breading Cats, is a photo fad that involves taking pictures of cats with slices of bread placed around the neck. The name of the series is meant to be a pun for "inbred."
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Origin
The original cat bread photo was posted to both Reddit[1] and Tumblr[3] on August 2nd, 2011, where it received over 51,000 notes in six months. It was reshared on humor blogs Tastefully Offensive[4] and Bits and Pieces[5] the same day. On the 19th of that month, it was posted to the pics subreddit[2], receiving 8,095 up votes and 6,964 down votes.
Spread
That same month, examples of inbred cat photos were posted onto Uproxx[17] and a Facebook page[6] was launched to compile in-bread cat images. On October 2nd, Tumblr blogger lightrup[7] posted a photoset of her cat in bread, which accumulated over 11,000 notes in three months. Another photo was posted to the blog When Parents Text[12] in December 2011.
On January 31st, 2012, Gawker published an article[8] describing the practice of breading cats as a "hot new internet meme." Throughout the day, two follow up articles were posted with relevant tweets[9] and submitted photographs[10] of cats with bread hats.
The same day as the Gawker posts, cat breading was featured on the International Business Times[13], Metro[14], the Tosh.0 blog[15], and humor site The FW.[16] On February 1st, the photos hit Australia's Herald Sun[18], Kansas City's Fox 4 News[19], and fashion blog Refinery29.[20]
Notable Examples
South Park Appearance
On March 28th, 2012, South Park aired an episode titled "Faith Hilling"[26] parodying photo fad memes. During the episode, a pair of men investigating the spread of photo fads find that cats shown partaking in cat breading are doing it themselves and thus creating their own feline photo fad. This leads the investigators to believe the cats are evolving and are a threat to humans.
iOS Game: Bread Kittens
On November 21st, 2012, mobile gaming startup Bake450[21] released a game titled Bread Kittens[22], in which the player battles stray cats that have been brainwashed due to tainted food. The player can also rescue cats by placing different types of bread around the opponent's head, similar to Pokemon’s method of capturing new monsters with Pokeballs. The game was featured on VentureBeat[23] and Pocket Gamer UK[24] following its release. Within 5 days, the game received the highest rating of 5 stars out of 326 reviews. Bake450 also maintains a Facebook fan page[25] for the game, providing players with tips on how to capture new cats.
Snapchat Filter
In early July 2016, Snapchat released a new "Breading" filter which places a virtual slice of bread around a user's face in real time (shown below).
On July 2nd, Twitter user @annamelissa uploaded a video of Oprah Winfrey run through the Snapchat filter (shown below). On July 5th, the social media blog Select/All[27] published an article about the filter, noting that the idea originated with the cat breading meme.
in case you were looking for a practical use for the
snapchat</a> bread filter. <a href="https://t.co/5HgYaKUvvl">pic.twitter.com/5HgYaKUvvl</a></p>— mini world peace (annamelissa) July 2, 2016
Search Interest
Search for the phrase "inbread cats" began picking up in August 2011 when the first cat photo began circulating, peaking the next month.
External References
[1] Reddit – If I just keep still, someone is bound to put cheese on me.
[2] Reddit – An Inbread Cat
[3] Tumblr – 飼い主「どや、ユキちゃん。似合うでぇハハハﾝ」
[4] Tastefully Offensive – Master of Disguise
[5] Bits and Pieces – An inbread cat
[6] Facebook – Putting bread on your cat, so that people think you have a walking sandwich
[7] Tumblr – lightrup – Inbread cats
[8] Gawker – Hot New Internet Meme: ‘Breading’ Cats
[9] Gawker – The Best Tweets About Breading, The Weird New Internet Meme
[10] Gawker – Here Are Your Best Pictures of Breaded Cats
[11] Twitter – @AdrianChen
[12] When Parents Text – InBread Cat
[13] International Business Times – 'Breading Cats' Meme Wins Internet, Fluffington Post Fails To Report
[14] Metro – Odd internet sensation: Why are people 'breading' cats?
[15] Tosh.0 blog – Is 'Breading' Cats Really a Thing?
[16] The FW – The ‘Breading Cats’ Meme Is Still a Thing Apparently
[17] Uproxx – Come At These Links, Bro
[18] Herald Sun – 'Breading cats' meme takes off
[19] Fox 4 – Breading Cats: Internet Says It’s A Thing
[20] Refinery29 – Daily Diversion: How To Make A Bread Hat For Your Cat
[22] iTunes Store – Bread Kittens
[23] VentureBeat – Bake450 gives “cat breading” meme lovers their own iOS game
[24] Pocket Gamer – Pokemon-inspired cat battler Bread Kittens comes with baking upgrades
[25] Facebook – Bread Kittens
[26] Wikipedia – Faith Hilling
[27] SelectAll – The Story Behind Snapchats Coolest New Filter
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