It's Always Morally Correct It's Never Racist meme format and example depicting the cover of Livin' in the New Wave by André Cymone in a VR environment emanating a ray of energy from his hands.

It's Always Morally Correct

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Updated Jul 12, 2022 at 08:21AM EDT by Philipp.

Added Feb 08, 2022 at 05:50AM EST by Philipp.

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About

It's Always Morally Correct, also known as It's Never Racist, is a series of image macros that state one can always do a certain action since it's never racist or morally incorrect. The memes are based on the cover artwork of the 1982 album Livin' in the New Wave by American musician André Cymone, which depicts Cymone in a VR environment emanating a ray of energy from his hands.

Origin

In 1982, American bassist André Cymone released his debut album Livin' in the New Wave.[1] The cover art of the album depicts André Cymone in a VR environment seemingly generating a ray of energy between his hands (front and back album cover art shown below).


ANDRE EYMONE I. LIVIN' IN THE NEW WAVE 2. KELLY'S EYES 3. ALL I NEED IS YOU 4. TROUBLE 5. GET IT GIRL 6. BABY DON'T GO 7. SO FINE 8. VOICE ON THE RADIO 9. RITZ CLUB BONUS TRACKS 10. LIVIN' IN THE NEW WAVE (SINGLE VERSION) 1I. KELLY'S EYES (SINGLE VERSION) D1982. This Compilation & © 2012 Big Break Records All tracks licensed from Sony Music Entertainment UK Ltd. Available on CD and download bbr Marketed and distributed by Cherry Red Records. Write for full Cherry Red and associated labels catalogue to: Cherry Red Records, Power Road Studios, I14 Power Road, Chiswick, London, W4 SPY www.bigbreakrecords.co.uk www.cherryred.co.uk Made in EC / MCPS CDBBR 011 5 013929041530

On April 3rd, 2018, Twitter[2] user @NewSovietPoster posted an image macro based on an image combining the front and the backside cover art, captioning it, "You can always do an Italian accent, it's never racist," placing the second part of the sentence inside the ray of light. The tweet (shown below) received over 1,500 retweets and 8,900 likes in four years.



Spread

In the following year, the image received spread online through reposts on social media.[3] On July 31st, 2019, gimmick Twitter account Reactions (@reactjpgs)[4] archived the image.

On February 10th, 2019, Instagram[5] meme page decolonial.meme.queens posted the first derivative of the meme, with the post gaining over 7,400 likes in three years (shown below, left). In December 2019, the first recaption of the meme reading, "you can always make fun of white people," went viral (shown below, right). On December 12th, 2019, Instagram[6] page yungcumswamp made the earliest found repost of the image.


@decolonial.meme.queens You can always call white people colonizers it' neverracist Native American Proverb.

On October 2nd, 2020, Facebook[7] meme page Educational Memes posted the first version of the meme recaptioned "it's always morally correct" (authorship unconfirmed). The post gained over 3,700 reactions and 4,000 shares in one year (shown below, left). In the following weeks, the image was widely circulated online.[8][9] On October 22nd, 2020, Twitter[10] user @Matrewski posted a recaptioned version arguing in favor of pirating Nintendo products (shown below, right). In 2020 and 2021, at least three other similar recaptions advising to pirate Nintendo video games were circulated on social media.[11][12][13]


You can always pirate adobe products it's always morally correct You can always pirate NINTENDO products it's always morally correct

The format saw a surge in usage in August 2021, with several memes based on it going viral on Twitter.[14][15] On September 25th, 2021, following the announcement of Chris Pratt being cast as Mario in the upcoming Super Mario film, Twitter user @jessfromonline added the disclaimer "*unless you're Chris Pratt" to the original meme, with the post gaining over 7,900 retweets and 85,100 likes in five months (shown below).



The format, particularly the "It's always morally correct" version of it, maintained major prevalence on Twitter in late 2021 and early 2022.

Various Examples


You can always Bully people who buy and sell NFTs it's always morally correct
make fun of You can always theater kids it's always morally right IT'S TOTALLY COOL you can always lie to the police they do it too!

Templates


You can always 美 it's never racist INN You can always it's always morally correct NND

Search Interest

External References

[1] Discogs – André Cymone – Livin' In The New Wave

[2] Twitter – @NewSovietPoster

[3] Reddit – This format seems convincing

[4] Twitter – @reactjpg

[5] Instagram – decolonial.meme.queens

[6] Instagram – yungcumswamp

[7] Facebook – Educational Memes

[8] Instagram – willrepost4food

[9] Instagram – Its ok

[10] Twitter – @Martrewski

[11] Twitter – @Tyler_McV

[12] iFunny – Nomad

[13] Twitter – @HunterWicks

[14] Twitter – @nachoinventado

[15] Twitter – @datalore66

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