About

Lilbieber is Justin Bieber's Instagram username as of June 26th, 2025. On that day, he unexpectedly changed his username from justinbieber to lilbieber, causing reactions and memes on social media, including memes suggesting a change to his persona or appearance based on the new monicker. Some memes use AI to depict Bieber as a Black man. It is unconfirmed why Bieber changed his username, with some hypothesizing that it is a reference to and in honor of rapper Lil B, who Bieber had seemingly been texting with and whose music he had been attaching to his Instagram posts around the same time.

Origin

On June 26th, 2025, Justin Bieber reportedly changed his username from "justinbieber" to "lilbieber." The name follows a convention in hip-hop where artists' performing names begin with "lil," with examples including Lil Pump, Lil Wayne and Lil B.

It is unconfirmed why Bieber changed his username, with some reportedly believing that the name change signals a change in his musical style or a rebrand of his public persona.^[1] Others have suggested that Bieber changed his name to honor rapper Lil B, who Bieber was shown to be texting with in a June 18th, 2025 Instagram^[2] post made by Bieber (shown below).^[3] Bieber had also been using Lil B songs over many of his posts around the same time.

Spread

The name change inspired media attention, reactions and memes. On June 26th, 2025, X^[4] user @rapworldbr posted an AI-generated image of Bieber as a Black man, writing, "Justin Bieber has just changed his Instagram handle to 'Lil Bieber.' Jamal Bieber is among us, ladies and gentlemen," garnering over 8,000 likes in a day. The image began to spread that day.^[5]

That day, TikToker^[6] trulyanny posted a video reacting to the name change, writing, "justin bieber changed his iguser to lilbieber we officially not standing on business anymore," referencing Bieber's recently viral standing on business video, garnering over 222,000 views in a day.

That same day, TikToker^[7] @offmybieber posted an edit about the name change that references Lil B, suggesting Bieber and Lil B are now twins, garnering over 190,000 views in a day.

Various Examples

@livy.panz boy what #justinbieber #fyp ♬ Yankee Doodle – Us Army Old Guard Fife and Drum Corps

@bestofjailey lil bieber #justinbieber #justin #haileybieber ♬ original sound – 🦉

Search Interest

External References