Me Pretending That I Don't Care About X So Y
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Me Pretending That I Don't Care About X So Y refers to an exploitable meme template that recaptions a TikTok screenshot showing a girl looking at her fingernails and text reading Me Pretending That I Don't Care About The Movie So It Loads Faster. The original TikTok was posted by TikToker @itsmeeahnieeee in May 2021 and saw memetic usage as an image macro across Instagram, Twitter and elsewhere going into 2022 and 2023.
On May 11th, 2021, TikToker @itsmeeahnieeee posted a video showing herself sitting down on a couch with her laptop on her lap and looking at her nails. The text read, "Me pretending that i dont care about the movie so it loads faster," and over the course of two years, the video received roughly 2.7 million plays and 586,200 likes (shown below).
@itsmeeahnieeee Is it just me?? 😭😭 #fyp #SayQuayNotKway #SipIntoSummer #viral #foryou ♬ Hey – harleyhorsley
On June 8th, 2021, Instagram user @ppurebrainrot posted the first-known exploitation of the TikTok screenshot that referenced Lorde's then-recent album, earning over 50 likes in two years (shown below, left). On the next day, June 9th, 2021, Twitter user @BADG3N1US tweeted an iteration about the Gossip Girl reboot, earning over 580 likes in two years (shown below, right).
After June 2021, the TikTok screenshot was exploited en masse across social media platforms. For instance, on November 30th, 2021, Twitter user @himbo_anonymous posted an iteration about waiting for Pokémon to get captured, earning roughly 191,600 likes in one year (shown below, left). On December 1st, 2021, Twitter user @angrybIack tweeted an iteration that read, "Me pretending that i dont care about the pasta so THE WATER BOILS," earning roughly 620,700 likes in one year (shown below, right). The meme was reposted to Instagram on the same day.
Going into 2022 and 2023, the template saw further usage. For instance, on June 2nd, 2022, Instagram user @mylifeisupsetting posted an iteration about waiting for a text message, earning roughly 11,300 likes in eight months (shown below, left). On February 17th, 2023, Twitter user @mountbellyache tweeted an image about Grimes' ex dying (as in Elon Musk), earning roughly 1,100 likes in less than a day (shown below, right).
 TikTok – @itsmeeahnieeee
 Instagram – @ppurebrainrot
 Twitter – @BADG3N1US
 Twitter – @himbo_anonymous
 Twitter – @angrybIack
 Instagram – @yung_nihilist
 Instagram – @mylifeisupsetting
 Twitter – @mountbellyache
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