My Beloved locket heart meme opening to show the cat Bingus and the message "bingus my beloved."

My Beloved

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Updated Jul 22, 2021 at 04:43PM EDT by Philipp.

Added Jul 09, 2021 at 06:31PM EDT by Philipp.

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My Beloved is a catchphrase that is used in conjunction with a name in a person or a character to express adoration. Sharing its origin and often used together with Heart Locket GIF, the catchphrase gained popularity through memes and fan art created by stans of Dream SMP members and K-pop bands.


In early October 2020, an unknown user created a Heart Locket GIF using MakeSweet[1] generator with a photograph of Bingus, captioning it "bingus my beloved," with the image going viral in now-defunct Binguscord Discord server (shown below). On October 11th, Tenor[2] user Desphanitom uploaded the GIF. The GIF spawned both Heart Locket GIF and My Beloved memes.


In the following weeks, the GIF received viral spread through multiple reposts.[3] On October 19th, Tumblr[4] user pompadorbz posted the earliest known derivative media within the format, a fan art of the Danganronpa character Kiyotaka Ishimaru that received over 1,900 likes and reblogs in nine months (shown below, left). More edits and redraws of the original Bingus meme were posted (shown below, center and right).

bingus my beloved bingus my beloved Bingus My ABHORRED

On December 24th, Tenor[5] user akechikun posted the earliest found derivative meme that used the generator, a tribute to YouTuber and Dream SMP member Ranboo (shown below, left). On December 28th, 2020, MakeSweet, the website used to generate Heart Locket GIFs, tweeted[6] about a sudden influx of users, also posting about discovering the viral popularity of the Bingus version of the meme (shown below, right).

MakeSweet @mkswt · Dec 18, 2020 makesweet has had a memory leak for years, that I "solved" with a script to restart the site every night. traffic has blown up for some reason and my fix is . to restart every few minutes hash tag should be ashamed of myself 3 27 1 30 MakeSweet ... @mkswt Traffic is stuck on high so I finally fixed this, let's see it it survives the night. Apparently the traffic is people making memes for something called a bingus??? Bingus Bingus is a hairless Sphynx cat that originated from a video in which he is petted while staring at his owner. Attracting attention on Instagram in March 2020, . S 10:46 PM · Dec 28, 2020 · Twitter Web App

The Ranboo version of the meme gained viral popularity among fans of the YouTuber, with both Heart Locket GIF and the caption "My Beloved" spreading among fans of other Dream SMP members and among fans of K-pop bands. For example, on January 20th, 2021, Tenor[7] user jxjxjx posted a Sana version of the Heart Locket GIF. On March 31st, 2020, Tenor[8] user Aystre posted a Quackity version of the meme (shown below, right).

On June 20th, YouTuber Landon's agency ARKH bought digital billboard space on Times Square to display content promoting Minecraft streamer Ranboo, particularly the Ranboo My Beloved heart locket GIF that in the previous months grew to become a local meme within the streamer's community. Photographs and videos of the content being displayed on Times Square gained viral spread. For example, a tweet[9] by @arkh received over 11,400 retweets and 90,300 likes in one day (shown below).

... ARKH @arkh RANBOO BILLBOARD TIMES SQUARE TAKEOVER.. @Ranboosaysstuff #RanbooNYC #RanbooBillboard Nesda raboo my beloved Nasdaq ELOVED RATATOU LE 11:25 AM · Jun 20, 2021 · Twitter for iPhone FAST&EFFICENT OW FEES NETWORK

Starting approximately in May 2021, the catchphrase "my beloved" saw growing independent use, primarily as a caption for fan art of various people and characters and as a title for posts. For example, on May 21st, 2021, Twitter[10] user @hourlyng posted a GIF of South Korean rapper Min Yoon-gi, writing "yoongi my beloved." The post received over 6,900 retweets and 21,800 likes. On June 29th, Redditor[11] Jhent titled their video post "Metal Crates, my beloved" in the /r/Breath_of_the_Wild subreddit. On July 8th, Redditor[12] sleepyLuki titled their fan art post "Ganyu my beloved! (´ω`)" in the /r/Genshin_Impact subreddit.

Heart Locket GIF

Heart Locket GIF refers to an exploitable GIF format in which custom image and text are added onto an animated GIF of a red 3D heart locket opening. Generated with MakeSweet and popularized by a Bingus edit, the GIF format gained viral popularity in February 2021. The memes often combine an image of a person or a character with the catchphrase My Beloved.

Various Examples

... Ranboo Ranboo @Ranboosaysstuff Michael my beloved 6:14 PM · Mar 5, 2021 · Twitter Web App 리노 @linoscent easy lee know my beloved Stray Kids 3:28 PM · Jul 5, 2021 · Twitter for iPhone Peachesko @peachesko ... Sbi Scuffed stream my beloved #tommyinnitfanart #wilburfanart #philzafanart #technobladefanart Family Game Night PEACHESROS 8:56 PM · Jul 7, 2021 · Twitter for iPad
... @filesjk cherry koo my beloved 방탄소년단 8:32 PM Jul 8, 2021 · Twitter for iPhone isabella @isahowdy BINGUS MY BELOVED.. 4:13 PM · Dec 4, 2020 · Twitter for iPhone broskev ... @broskepol #Loki croki my beloved No kives tr yaa. nopel You dewi wnt get voursgf hurt, do you ?! CROKI, ATTACK! AAHGHNHG NGHAAA AAAAA 7:35 AM · Jul 5, 2021 · Twitter Web App

Search Interest

External References

[1] MakeSweet – Heart Locket

[2] Tenor – Bingus Binguscord GIF


[4] Tenor – pompadorbz

[5] Tenor – Ranboo Minecraft GIF

[6] Twitter – mkswt

[7] Tenor – Sana Gif GIF

[8] Tenor – Quackity My Beloved GIF

[9] Twitter – @arkh

[10] Twitter – @hourIyng

[11] Reddit – Metal Crates, my beloved

[12] Reddit – Ganyu my beloved!

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