About

Oh Desgraça Feia, Quem Gozou Isso, which translates to "Oh Ugly Disgrace, Who Came This?" in English, is a text message in Portuguese that a person shared on Twitter in late 2022 as a mockery of a newborn baby picture shared in a WhatsApp group chat. The catchphrase became a prominent caption on social media to mock someone's appearance and, in August 2023, the mother of the Bebê Maria Julia went to a Brazilian news channel to comment on the impact the meme had on her family, with thousands of people calling her kid ugly, creating montages and other Photoshop images.

Origin

On November 14th, 2022, X^[1] user @teusinhe posted a screenshot of a WhatsApp group chat conversation in which someone had shared a picture of a newborn baby and the message below commenting on the kid's appearance saying "Oh Desgraça Feia, Quem Gozou Isso," which can be translated as "oh ugly disgrace, who came this [baby]?" The post (shown below) amassed over 67,000 likes and 10,300 retweets in 10 months.

Spread

The message became a prevalent template on X and other social media as it spread over the following months, typically used to mock someone's appearance and looks. For example, on December 9th, 2022, X^[2] user @kentonareff posted an image of a baby from the JoJo's Bizarre Adventure anime paired with the phrase "que coisa feia quem gozou isso?" (shown below, left), which amassed roughly 160 likes and 40 retweets in nine months.

On November 19th, X^[3] user @jjkyonce used the phrase to mock a selfie posted by a Brazilian singer (shown below, right), which garnered roughly 30 likes and five retweets in 10 months.

The Mother's Response To The Memes

On July 30th, 2023, the mother of the newborn baby that was being memed online posted a video begging people to stop creating memes using her kid's face. She also mentioned the picture is from 2021 and that the original image was posted for a "how is the kid now trend" on TikTok. The video, posted by X^[4] entertainment page @siteptbr (shown below) garnered over 1.3 million views and 5,700 likes in a month.

🚨 VEJA: Mãe da criança do meme “quem g*zou isso” se pronuncia pela primeira vez ao descobrir que sua filha voltou a viralizar na web. pic.twitter.com/mmGXYHxmeD

— POPTime (@siteptbr) July 30, 2023

A month later, on August 27th, the mother, Evellyn Orozimbo,^[5] decided to share the story on national television for the Domingo Espetacular program. The story (shown below) was posted by X^[6] user @mbrenno_, garnering over 1.6 million views and 2,400 likes in a day.

A mãe desesperada na Record pq fizeram um meme com a filha dela. #DomingoEspetacular pic.twitter.com/B7OfVP9hlQ

— Brenno De Moura  (@mbrenno_) August 28, 2023

Various Examples

Search Interest

External References