john travolta as vincent vega saying "oh we happy"

Oh, We Happy

Part of a series on Pulp Fiction. [View Related Entries]

Updated Mar 11, 2021 at 09:30AM EST by Matt.

Added Mar 10, 2021 at 03:41PM EST by Matt.

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"Oh, We Happy" is a memorable quote uttered by the character Vincent Vega from the 1994 film Pulp Fiction. Online, the scene in which Vincent says the line has been used in a series of image edit memes that feature Vincent saying the line in response to different items.


On October 14th, 1994, Miramax released the film Pulp Fiction in the United States.[1] In the film, the characters Vincent Vega and Jules Winnfield (portrayed by John Travolta and Samuel L. Jackson), a pair of hitmen, confront a man who stole a briefcase from their boss. When they examine the brief cast, Winnfield asks, "We happy?" Vega opens the case, sees a bright light and says, "Oh, we happy." The contents of the briefcase, which are a Macguffin for the film's plot, have long been a topic of conservation among fans.

On February 8th, 2012, YouTuber mithwath posted the video online. The post received more than 148,000 views in less than 10 years (shown below).


In 2018, memes featuring the scene began spreading online. On July 29th, 2018, for example, Redditor Geeberwichoski posted one of the earliest variations, inserting an image edit of Waluigi in the video game Super Smash Bros. in the /r/MemeEconomy[2] subreddit. The post received more than 535 points (97% upvoted) and 280 comments in less than three years (shown below, left).

On September 12th, 2019, Redditor [3] user MatthewKodyFosterAsCoat published a four-panel image macro of the scene. However, the third panel in the meme is not from the film, indicating that this is the object that Vincent sought. The post received more than 11,000 points (98% upvoted)in less than two years (shown below, center).

Months later, on November 13th, Redditor MemeBoi2077 posted a variation of the meme featuring the Sonic the Hedgehog re-design in /r/dankmemes.[4] The post received more than 27,000 points (96% upvoted) and 100 comments in less than two years (shown below, right).

Various Examples


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External References

[1] IMDB – Pulp Fiction

[2] Reddit – /r/MemeEconomy

[3] Reddit – /r/memes's Post

[4] Reddit – /r/dankmemes

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