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On December 21st, 2018, Black introduced his YouTube channel on which he stated he would be playing video games and covering memes, a la PewDiePie. He also appeared to parody PewDiePie by reclining his chair as PewDiePie does in the But Can It Do This? meme (shown below). The video gained 10 million views and 723,000 likes in two months.
That week, news outlets like Esquire, IndieWire, and Newsweek took notice of the channel and reported on Jack Black's new venture. As of February 27th, JablinskiGames has over 3.8 million subscribers and 54 million views. Within a week the channel gained one million subscribers. JablinskiGames uploaded a video about it which has gained nine million views in two months (shown below).
Ninja vs. Jablinski
Since the beginning of the channel, Black has mentioned rising up to the same following that YouTubers like PewDiePie and Ninja have. On February 8th, 2019, JablinskiGames uploaded a video jokingly accusing Ninja of stealing Black's Del Gato (shown below, left). The video gained over three million views in a few weeks. On February 15th, Black uploaded a video entitled "Ninja Responded…" in which Black accidentally sends an email to Die Antwoord's Ninja and he responds (shown below, right). The video gained over three million views in a week.
2019 E3 Panel
On June 12th, 2019, Jack Black, Sammy Black, and Taylor Stephens met with Geoff Keighley for a live interview at E3 (shown below). During the interview, Keighley brought up Ninja and Sammy Black said that he's never responded to them so Keighley tried and failed to FaceTime Ninja for them.
On February 22nd, 2019, JablinskiGames uploaded a video entitled "Jumanji 4" (shown below). The video gained over three million vies within a week.
On February 25th, Viewers took notice of a moment in the video that resembled the distracted boyfriend meme (shown below).
Distracted Boyfriend meme IRL ft Jack black 😂😂 pic.twitter.com/12Q5AD4fi1
— IDir ♓🔺 (@StoicIDir) February 25, 2019