Facebook Dating

Facebook Dating

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Updated Nov 04, 2019 at 04:12AM EST by Y F.

Added May 01, 2019 at 11:01AM EDT by Sophie.

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Facebook Dating is an online-dating opt-in extension of Facebook that suggests potential matches outside your Facebook friends and allows for a private connection via messaging.


On May 1st, 2018, Mark Zuckerberg, [1] announced the new dating service extension at an annual developer conference. Fortune Magazine uploaded a video of the announcement that same day (shown below). Facebook Dating was made available that year to Facebook users in Colombia, Thailand, Canada, Argentina and Mexico.

On April 30th, 2019, Facebook announced the "Secret Crush" feature and the apps availability to additional countries at another developer conference. Tech journalist Sriram Sharma[4] tweeted a picture of a slide at the conference revealing the 19 countries the Dating extension will be available to in 2019 (shown below).

Sriram Sharma @SriramVSharma Facebook dating is coming to 14 countries Facebook Dating END OF TEAR uS Phiippines Brazi Paraguay Vietnam Peru Uruguay Singapore Chile Guyana Malaysia Bolivia Suriname Lacs Ecuador Colombia Theiland Argentina Canada 11:04 AM-30 Apr 2019


Facebook Dating features a secretive service where Facebook friends are unaware for each others dating profiles. Match suggestions are outside users list of friends and user may "unlock events" to see matches that are also interested in attending a scheduled event. After its Canadian launch, YouTuber user Ottawa Citizen uploaded a video outline the applications features (shown below). The video has gained over 11,000 views in six months.

Secret Crush

On April 30th, 2019, Facebook announced the new Facebook Dating feature "Secret Crush" in which "you can select up to nine of your Facebook friends who you want to express interest in. If your crush has opted into Facebook Dating, they will get a notification saying that someone has a crush on them. If your crush adds you to their Secret Crush list, it’s a match!"[2] (shown below).

2:04 2:04 ←d: Brendan Milton a Bren Cancel Only friends who also joined Facebook Dating wil receive notifications about Secret Crush 30 Secret Crush Match with Facebook friends in Dating Brendan Milton You've matched in Secret Crush! Brenden Crisan MON 204 Brendy Denis Mante Q)山 a message to Brendan


On May 1st, 2018, following the announcement of Facebook Dating, dating app CEOs released bitter statements that took jabs at Facebook's privacy issues and Russian involvement on the site.[3] Tech journalist Deepa Seetharaman[5] tweeted highlights from Match Group and IAC s CEO statements (shown below, left). On April 30th, 2019, many Twitter users reacted negatively to the "Secret Crush" feature announcement. Twitter user David Pierce[6] shared an article on the matter adding the caption, "Facebook: The future is private. Also Facebook: Please list all your friends you want to sleep with" (shown below, right). The tweet gained over 786 likes and 337 retweets in a day.

Deepa Seetharaman @dseetharaman quite a statement here from Match Group and IAC re Facebook's new dating feature. "Come on in. The water's warm. Their product could be great for US/Russia relationships." Statement from Mandy Ginsberg, CEQMatch Group: We're flattered that Facebook is coming into our space and sees the global opportunity that we do- as Tinder continues to skyrocket. We're surprised at the timing given the amount of personal and sensitive data that comes with this territory. Regardless, we're going to continue to delight our users through product innovation and relentless focus on relationship success. We understand this category better than anyone Facebook's entry will only be invigorating to all of us. :07 PM-1 May 2018 David Pierce > @pierce Facebook: The future is private Also Facebook: Please list all your friends you want to sleep with Facebook Wants to Connect You With Your 'Secret Crush' The new dating feature will let you express romantic interest in up to nine friends at wired.com 11:05 AM -30 Apr 2019

Search Interest

External References

[1] The Guardian – F8 Conference

[2] FB – NewsRoom

[3] The Verge – Facebook Dating App

[4] Twitter – SriramVSharma

[5] Twitter – dseetharaman

[6] Twitter – pierce

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