Apple Card

About

Apple Card is a credit card produced, distributed and made by the Apple technology company. The Apple Card, unlike other credit cards, is primarily used on one's mobile device, primarily the iPhone.

History

On March 25th, 2019, during the Apple Special Event, Apple CEO Tim Cook announced the Apple Card, announcing that the card would be available in more than 40 countries (clip below, left).

That day, the company released a promotional video for the application, explaining its features. The post received more than 15 million views (shown below, right).

Reception

After the announcement, various media outlets commented on the Apple Card. Forbes^[4] called Apple Card a "game changer."

Online Reaction

Following the announcement, Redditor ^[5] exjr_ posted about the Apple Card on the /r/apple subreddit. The post received more than 8,900 points (80% upvoted) and 2,900 comments. Additionally, Redditor^[6] weoutheeyah posted the promo video in the /r/apple subreddit. The post received more than 1,200 points (94% upvoted) and 660 comments.

Magnises Comparisons

Following the announcement of the card, many online began comparing the card to the credit card product made by Fyre Festival founder Billy MacFarland, who originally attempted to sell a proxy credit card called Magnises. These cards would connect to one's credit card and give them points for using the specialty card instead of their regular credit card.^[1]

Twitter user @branchclarke tweeted^[2] a photoshopped image of the card announcement replacing them with the promises of the Fyre Festival. The post received more than 200 retweets and 700 likes in two days (shown below, left).

Throughout the day, others joked that Apple had created Magnises (examples below, center and right).

That day, Mashable ^[3] published an article on the jokes.

Search Interest

External References