Splatoon 3 promo artwork for the video game depicting various characters shooting paint.

Splatoon 3

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Updated Aug 16, 2022 at 02:51PM EDT by Zach.

Added Aug 15, 2022 at 05:49PM EDT by Brandon.

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Splatoon 3 is the third installment of the Splatoon video game series from Nintendo, which follows the roots of the other two games as an arena-based online multiplayer territorial shooter. After its initial announcement in early 2021, the game inspired fan art, memes and discussions around the web, particularly surrounding the characters Frye and Big Man in mid-2022. Splatoon 3 is scheduled to be released on the Nintendo Switch console on September 9th, 2022.


With confirmed development following the success of Splatoon 2, an official announcement trailer[1] was released as part of the February 17th, 2021, Nintendo Direct, showing the beginning of the game in which the Inkling character is customized by the player (shown below).

As the release date drew closer, memes and fan art of Splatoon 3 started to appear online, ramping up in mid-2022. For example, a Twitter post by @HasiratS[2] on July 11th, 2022, showcased a prominent sentiment of overwhelming hype felt by the fanbase that anticipated its game coming out in a few short months (shown below).

Has @HasiratS 60 days until Splatoon 3!!! I'm gonna July 2022 enjoy my! To the fullest!!!! August 2022 4:00 PM - Jul 11, 2022 - Twitter for iPhone Sept 9th Wow! What an ⠀ awesome summer!!

On August 10th, 2022, Nintendo announced a special Direct livestream that would be entirely focused on the upcoming Splatoon 3 title, with the whole direct being uploaded to the official Nintendo YouTube channel[3] that day where it quickly went on to garner over 2.1 million views in five days (shown below).

Online Presence

Frye and Big Man Reveal

On August 10th, 2022, following Nintendo's Direct presentation focused on Splatoon 3. The Direct introduced the "hosts" of the game: Deep Cut, a band consisting of manta ray Big Man and squids Shiver and Frye. Nintendo also tweeted images of all the Deep Cut members, including Frye, after the Direct (shown below).[5]

Nintendo of America @NintendoAmerica Introducing your new #Splatoon3 hosts, Deep Cut! They're an incredibly popular trio who host the Splatsville news program Anarchy Splatcast. They'll provide the latest news and info on the current battle stages. Nintendo Snhmy Shiver Repping the Splatlands, we are DEEP CUT! B 出及接受程 duck Mon Frye Anarchy Splatcast! We're live! FRYE SHIVER 5 BIG MAN 9:28 AM - Aug 10, 2022 Sprinklr Publishing

Out of all the new things seen as part of Splatoon 3's online presence, one of the biggest things that the audience grabbed onto and focused on making memes of is Big Man, the manta ray that is part of the commentators for the game. This is evident in the post by Twitter user @Nyanoruu[4] in which he drew fanart of Big Man on August 11th, but as a mock parody of Shaq and the Icy-Hot commercial (shown below).

Nyan @Nyanoruu that one meme where Shaq holds the icy hot but it's BIG MAN from Splatoon 3. ShiverFrye Patch NYANORUU 3:25 AM - Aug 11, 2022. Twitter Web App . ***

Various Examples

Wadsm @The Wadsm Splatoon 3 is kinda sus... Another day another dumb meme edit ' >> youtu.be/YQZEx-HsLGw << Spares 11:09 AM Aug 15, 2022 - Twitter Web App . ... splatoon fans: can we pls have apartments in splatoon?? nintendo: we have apartments at home apartments at home: DEC DEC HOTEL HUTCH 1600-> 6-AAAA-66845 Hag Sir Mince @Sir_Mince How the teams feel in Splatoon 3's upcoming Splatfest #Splatoon3 #MEMES Team Scissors M Team Rock Team Paper RGRAFO 4:04 AM - Aug 13, 2022. Twitter for iPhone . : Hefty 18 @Heftypillow Another Splatoon 3 meme for funnsies #Splatoon3 P--- ARTIST TRYING DRAW NSFW ART OUT OF THE NEW SPALTOON IDOLS AS FAST AS THEY CAN 0:05 2,163 views 1:04 PM - Aug 10, 2022. Twitter Web App Bye Moms, I'm going to Better? Not with that haircut Yass Slay IM FACE YOUR FEARS RUN WITH SCISSORS

Search Interest

External References

[1] YouTube – Splatoon Reveal

[2] Twitter – Hype

[3] YouTube – Splatoon 3 Direct

[4] Twitter – Big Man

[5] Twitter – NintendoAmerica

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Top Comments


It's amazing to be hyped by a game and not be disappointed by it, again. Even if it's not a good idea to be on a hype train, God it feels amazing regardless. After all the disappointing AAA releases the past years, Splatoon 3 delivers that straight dopamine to my heart.

Singleplayer is golden, especially considering that Nintendo EPD need to match Octo Expansion. It's too early to dream about the next game already just for the singleplayer when the DLC hasn't even come out for this game, but fuck I might try.

TL:DR Going to sob at gurgling end credits song again.


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