Turning Red movie promo artwork.

Turning Red

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Updated Mar 17, 2022 at 11:00AM EDT by Zach.

Added Jul 26, 2021 at 12:08PM EDT by Owen.

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About

Turning Red is a 2022 American computer-animated coming-of-age fantasy film produced by Pixar Animation Studios and distributed by Walt Disney Studios Motion Pictures. The film centers on a 13-year-old Asian-Canadian girl who turns into a giant red panda whenever she gets too excited. The film became the subject of memes in July 2021 shortly after its reveal.

History

On July 13th, 2021, Pixar premiered the teaser trailer for Turning Red on YouTube,[3] where it gained 3.6 million views in two weeks (shown below). The film's release date is set to be March 11th, 2022, in the United States[1] and is directed and written by Domee Shi, produced by Lindsey Collins and stars Rosalie Chiang and Sandra Oh.[2]



Reception

In the week following the release of the teaser, many YouTubers and TikTokers released their own reaction videos to the trailer (example shown below).



On the day of the trailer release and in the week that followed, image macros mostly poked fun at the movie's setting of Canada, and the underlying, visual queues of Furries and Communism.

The first meme associating the movie with furries was posted the same day as the teaser's release by Twitter[4] user @RealYoutubeKids (shown below), which references an earlier meme template that circled the internet around Luca's release making fun of Pixar's insistence on representing the "feelings" of many groups of people or objects.[5]


YouTube Kids (3 days til birthday) ... @RealYouTubeKids 1995 Pixar: “What if toys had feelings?" 2007 Pixar: “What if rats had feelings?" 2006 Pixar: “What if cars had feelings?" 2015 Pixar: “What if FEELINGS had feelings?" 2021 Pixar: "What if furries had feelings?" DisNep PIXAR TURNING RED 10:54 PM · Jul 13, 2021 · Twitter for iPhone >

Turning Red Note Passing

On July 13th, 2021, the same day as the teaser's release, Twitter[6] user @codaanim posted the first edited video meme of the trailer (shown below), changing the words the main character, Meilin Lee, receives on the note passed to her to, "You are NOT normal!" in reference to the You Are Not Normal memes based on Dream's 'Mask'. User @codaanim also changed Meilin's mom hiding behind the tree outside to "Mask."


Other edits using the same moment in the teaser trailer began appearing across Reddit, YouTube and Instagram (shown below), dealing with other cross-subculture references like Among Us and Skibidi Bop Mm Dada.



Various Examples


DiENEy PIXAR TURNING RED ENCANTO THAT'S HOW YOU MAKE A TEASER imgflip.com 1995 Pixar: "What if toys had feelings?" 2007 Pixar: "What if rats had feelings?" 2006 Pixar: "What if cars had feelings?" 2015 Pixar: "What if FEELINGS had feelings?" 2020 Pixar: "What if black people had feelings?" 2022 Pixar: "What if Canadians had feelings?" DisNEp. PIXAR TURNING RED URNING DisNEy PIXAR TURNING RED Context :Pixar is making a new movie that is based in Canada © 2020 Disney/Pixar DONKEYKONG BRINGS COMMMUNISM STMTRLDN SWITCH TO CANADA DisNEp PIXAR TURNING RED USA: Communist detected on American soil. Lethal force engaged U/MaximumDaximum Pixar's "Turning Red" starter pack Karen mom Become Furry NAX ister 英倫呈, dince strel pad China friendly movie childhood stress 100 00 14 missing assignments due midnight Me trying to relax and enjoy my weekend RRSUDERIF ifunny.co

Search Interest

External References

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