About

Tayvoodoo is a slang term coined by Taylor Swift fans (or Swifties) to describe their belief that individuals or groups who have wronged the singer subsequently suffered severe misfortune. The term is a portmanteau of the words "Taylor" and "Voodoo," implying that the pop star possesses a mystical influence that often takes the form of karmic retribution. While the term has been used in the Swiftie fandom for years, it gained renewed significance during Travis Kelce and the Kansas City Chief's 2024 NFL run, with fans observing that the football team tended to win games Swift attended. In February 2025, the Chiefs lost the Super Bowl to the Philadelphia Eagles, Taylor Swift's home team, days after Kelce made positive comments about President Donald Trump, leading to renewed attention to the concept of "Tayvoodoo."

Origin

"Tayvoodoo" is a term coined by Taylor Swift's fanbase to describe a perceived phenomenon in which individuals or entities that have wronged or criticized Swift experience subsequent misfortune, while those associated with her see positive outcomes.

Some of the earliest mentions of the term "Tayvoodoo" appeared on Twitter^[1] / X in 2018, as seen in a May 28th, 2018, post by user @gomezquality, who wrote, "she really used tayvoodoo on kimye," and gathered 22 likes in seven years.

On December 18th, 2019, Twitter^[2] user @samanthaswft tweeted, "Taylor Swift didn't lie when she said she was gonna end Donald Trump. THE TAYVOODOO WORKED." The post gathered over 2,000 likes in six months.

Spread

The term "Tayvoodoo" gained renewed attention after 2023 when Taylor Swift began attending Kansas City Chiefs games to support her boyfriend, tight end Travis Kelce. Fans noticed that the Chiefs often won games she attended, leading to playful speculation about "Tayvoodoo" contributing to the team's success.

X^[3] user @thisisvertrying quoted a post of an NFL fan calling Swift "magic" on November 4th, 2023, writing, "football fans finally learning what tayvoodoo is," and gathering over 7,000 likes in two years.

On January 21st, 2024 X^[4] user @swifferwins tweeted after the Kansas City Chiefs defeated the Buffalo Bills 42-36, showing several Bills fans holding anti-Swift posters and placards. The post gathered over 3,000 likes in a year.

This idea was humorously acknowledged by Travis and his brother Jason Kelce during their New Heights podcast on which they joked about Swift's influence on the Chiefs' victories. A December 4th, 2024, post by the Instagram^[5] page @swiftutation gathered over 1,000 likes in two months.

In February 2025, the Kansas City Chiefs lost to the Philadelphia Eagles, Taylor Swift's home team, days after Kelce made positive comments about Donald Trump, leading to renewed attention to the concept of "Tayvoodoo."

On February 9th, 2025, X^[6] user @getawayxsummer posted a tweet joking about evoking Tayvoodoo at the 2025 Super Bowl, gathering over 40,000 likes in a day.

Various Examples

Search Interest

External References