They Lifted The Masc Mandate RIP Emily

They Lifted The Masc Mandate RIP Emily

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About

They Lifted The Masc Mandate RIP Emily refers to an ironic viral video on TikTok captioned, "they lifted the masc mandate💔💔rip emily," showing a group of friends disowning their masculine lesbian, aka "masc," friend Emily. The caption is a play on the term "mask mandate," referring to the COVID-19 mask mandate. The video was uploaded in March 2022 and became the subject of redraws in the following months, particularly on Tumblr and Twitter.

Origin

On March 15th, 2022, TikToker[1] @tova.weerakkody posted a video captioned, "they lifted the masc mandate💔💔rip emily" set to Phoebe Bridgers' cover of the song "The Gold." In the video, a group of friends stands in a hallway and says goodbye to their masculine lesbian friend Emily, joking that because the "masc mandate" has been lifted, they're no longer required to hang out with her (shown below). The video gained over 4.4 million views in four months.


https://www.tiktok.com/embed/v2/7075385213051899182

Spread

The video inspired redraws and similar memes on Twitter and Tumblr. On March 17th, 2022, Twitter[2] user @sanayeoni posted a photo of South Korean singer Jihyo using the caption, gaining over 1,800 likes in four months. On March 17th, Twitter[3] user @jasperbonus posted a redraw of the video replacing the people with characters from Turning Red, gaining over 24,000 likes and 2,600 retweets in a similar span of time (shown below).


they lifted the masc mandate rip miriam 105 K 374 1466

On March 20th, Instagram[4] user joan.of.arca posted a screenshot from the original video, gaining over 28,000 likes in four months. On March 30th, Tumblr[5] user chalkeater posted a redraw of the video using Deltarune characters, gaining over 5,600 notes in four months (shown below).


they lifted the masc mandate rip susie @crimsonmoss @chalkeater miss you already ♫Bridgers The Gold - Pho EBONYTAILS + 105.1K 374 1460 3

Various Examples


OME DEVE AD they lifted the masc mandate RIP jihyo FEI Following For You w they lifted the masc mandate rip raine whispers @EDALOLXD FART @Rainew. 12 Miss U Already + Q 19.3K 253 E Reg F Folloo For You idgers they lifted the masc mandate rip Sasha SJ MIS dy ou already Gold Q + 5 following I for you they lifted the masc mandate rip Beau 100.1k @buttonburgler69 @beaufuckingbeauregard miss you already 474 1450 )0 @388 CALLING they lifted the masc mandate @N4G1S4 @aoii.miyake miss you already rip aoi + 105.K 1460 they lifted the masc mandate rip yiffany @servinginferno @athlethiccanidae miss you already Bridgers The Gold-Pho 105.1K 374 14.60

Search Interest

External References

[1] TikTok – tova.weerakkody

[2] Twitter – sanayeoni

[3] Twitter – jasperbonus

[4] Instagram – joan of arca

[5] Tumblr – chalkeater

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