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About

Today We Fight Under Our New Banner, also known as I Hope We Lose, refers to a series of memes based on a comic by artist Dogmo in which a person expresses hope that the battle will be lost after he sees a banner the army will be fighting under. Starting in July 2019, the format has been circulated as a Things I Don't Like Meme, regaining popularity in May 2020 following a viral post.

Origin

On July 29th, 2019, comic artist Dogmo posted a comic "New Banner" to his social media. In the four-panel comic, a Japanese military leader announcing to the troops that they will be fighting under a new banner, which is then revealed to depict a dorky face. In the last panel of the comic, one soldier tells another that he hopes that they will lose.

MEN, TODAY WE UNDER OUR NEW BANNER FIGHT... НОРЕ WE LOSE Dogmo COMICS @Dogmo D09

The comic received over 11,700 likes on Instagram,[1] 460 reactions and 110 shares on Facebook[2] and 80 retweets and 730 likes on Twitter.[3] On July 30th, 2019, Redditor[4] TheToucanman posted a JoJo's Bizarre Adventure edit, the first known edit of the comic (shown below, left). The post received over 4,100 upvotes in six months. Within minutes, Twitter[5] user @turbotisme replied to Dogmo's post with a Ricardo Milos edit of the comic (shown below, left).

UNDER OUR MEN, TODAY WE NEW BANNER FIGHT... НОРЕ WE LOSE @Dogmo Do9 DOgmo ComicS
MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... WE CAN'T F------ LOSE. Dogmo COMICS @Dogmo Do9

Spread

Starting in late July 2019, the format saw a moderate spread on Facebook, with users replacing the image on the banner with other images. For example, a July 30th, 2019, Game of Thrones meme in the Facebook[6] group In Stannis we trust received over 230 reactions in ten months (shown below, left). An August 3rd, 2019, post in the Facebook group Visegradball[7] received over 430 reactions in nine months (shown below, right).

MEN, UNDER OUR TODAY WE | NEW BANNER FIGHT... НОРЕ WE LOSE Dogmo COMICS @ DOgmo Do9
MEN, TODAY WE NEW BANNER FIGHT... UNDER OUR НОРЕ WE LOSE 9. Dogmo COMICS @ DOgmo Do9

The format did not see major spread until on May 5th, 2020, an unknown user posted a The Last of Us Part II version of the meme (shown below). On the same day, the image was reposted to /r/Gamingcirclejerk,[8] /r/TheLastOfUs2[9] and 9GAG,[10] gaining over 270 upvotes, 200 upvotes and 7,500 points, respectively.

MEN, TODAY WE NEW BANNER UNDER OUR FIGHT... THE LAST OFUS PART II THE LAST OFUS PART I НОРЕ WE LOSE

The post prompted viral spread of the format on Facebook and Reddit in the following week. For example, on May 5th Redditor[11] Pacsbait posted a Mount & Blade II: Bannerlord meme that received over 390 upvotes in /r/MB2Bannerlord in one week. On May 6th Facebook[12] group Warhammer 40k Techno-Barbarianposting posted a meme that received over 770 reactions and 120 shares.

Various Examples

MEN, TODAY WE NEW BANNER FIGHT... UNDER OUR НОРЕ WE LOSE
MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... НОРЕ WE FUCKİN WİN Dogmo COMICS @Dogmo Do9
MEN, TODAY WE NEW BANNER UNDER OUR FIGHT... PRO FUR PROUD PROUD FURRY НОРЕ WE LOSE FURRY Dogmo COMICS @Dogmo D09

MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... НОРЕ WE LOSE Dogmo COMICS @Dogmo Do9
MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... HOPE WE LOSE Dogmo COMICS @Dogmo Do9
MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... НОРЕ WE LOSE 16 Dogmo COMICS @D0ogmo D09

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MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... НОРЕ WE LOSE

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Today We Fight Under Our New Banner

Today We Fight Under Our New Banner

Part of a series on Webcomics. [View Related Entries]

Updated May 12, 2020 at 01:44PM EDT by Philipp.

Added May 12, 2020 at 12:28PM EDT by Philipp.

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About

Today We Fight Under Our New Banner, also known as I Hope We Lose, refers to a series of memes based on a comic by artist Dogmo in which a person expresses hope that the battle will be lost after he sees a banner the army will be fighting under. Starting in July 2019, the format has been circulated as a Things I Don't Like Meme, regaining popularity in May 2020 following a viral post.

Origin

On July 29th, 2019, comic artist Dogmo posted a comic "New Banner" to his social media. In the four-panel comic, a Japanese military leader announcing to the troops that they will be fighting under a new banner, which is then revealed to depict a dorky face. In the last panel of the comic, one soldier tells another that he hopes that they will lose.


MEN, TODAY WE UNDER OUR NEW BANNER FIGHT... НОРЕ WE LOSE Dogmo COMICS @Dogmo D09

The comic received over 11,700 likes on Instagram,[1] 460 reactions and 110 shares on Facebook[2] and 80 retweets and 730 likes on Twitter.[3] On July 30th, 2019, Redditor[4] TheToucanman posted a JoJo's Bizarre Adventure edit, the first known edit of the comic (shown below, left). The post received over 4,100 upvotes in six months. Within minutes, Twitter[5] user @turbotisme replied to Dogmo's post with a Ricardo Milos edit of the comic (shown below, left).


UNDER OUR MEN, TODAY WE NEW BANNER FIGHT... НОРЕ WE LOSE @Dogmo Do9 DOgmo ComicS MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... WE CAN'T F------ LOSE. Dogmo COMICS @Dogmo Do9

Spread

Starting in late July 2019, the format saw a moderate spread on Facebook, with users replacing the image on the banner with other images. For example, a July 30th, 2019, Game of Thrones meme in the Facebook[6] group In Stannis we trust received over 230 reactions in ten months (shown below, left). An August 3rd, 2019, post in the Facebook group Visegradball[7] received over 430 reactions in nine months (shown below, right).


MEN, UNDER OUR TODAY WE | NEW BANNER FIGHT... НОРЕ WE LOSE Dogmo COMICS @ DOgmo Do9 MEN, TODAY WE NEW BANNER FIGHT... UNDER OUR НОРЕ WE LOSE 9. Dogmo COMICS @ DOgmo Do9

The format did not see major spread until on May 5th, 2020, an unknown user posted a The Last of Us Part II version of the meme (shown below). On the same day, the image was reposted to /r/Gamingcirclejerk,[8] /r/TheLastOfUs2[9] and 9GAG,[10] gaining over 270 upvotes, 200 upvotes and 7,500 points, respectively.


MEN, TODAY WE NEW BANNER UNDER OUR FIGHT... THE LAST OFUS PART II THE LAST OFUS PART I НОРЕ WE LOSE

The post prompted viral spread of the format on Facebook and Reddit in the following week. For example, on May 5th Redditor[11] Pacsbait posted a Mount & Blade II: Bannerlord meme that received over 390 upvotes in /r/MB2Bannerlord in one week. On May 6th Facebook[12] group Warhammer 40k Techno-Barbarianposting posted a meme that received over 770 reactions and 120 shares.

Various Examples


MEN, TODAY WE NEW BANNER FIGHT... UNDER OUR НОРЕ WE LOSE MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... НОРЕ WE FUCKİN WİN Dogmo COMICS @Dogmo Do9 MEN, TODAY WE NEW BANNER UNDER OUR FIGHT... PRO FUR PROUD PROUD FURRY НОРЕ WE LOSE FURRY Dogmo COMICS @Dogmo D09
MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... НОРЕ WE LOSE Dogmo COMICS @Dogmo Do9 MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... HOPE WE LOSE Dogmo COMICS @Dogmo Do9 MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... НОРЕ WE LOSE 16 Dogmo COMICS @D0ogmo D09

Template


MEN, UNDER OUR TODAY WE NEW BANNER FIGHT... НОРЕ WE LOSE

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Top Comment

Z_2
Z_2

I feel like this one deserves special note because I think this is literally the most boring and humorless an object labeling comic has ever been BEFORE it became a vehicle for the meme

Like, basically every edit is a genuine improvement here. The original comic was so vapid that 'Thing I Don't Like' is a massive step up. I almost wonder if it was intentional. 'Yeah here's a completely shit comic that in theory could insult something. Meme me bitches.'

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