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Satoru Iwata is the Executive CEO of Nintendo, and a popular CEO within the video game industry. Ever since he became Nintendo CEO in 2002, he has garnered a significant online following, similar to fellow Nintendo employees Shigeru Miyamoto and Reggie Fils-Aime.
Please Understand is a phrase often associated with Satoru Iwata and has many times in the past said “please understand” when apologizing for something. It has even been said to be one of Iwata’s “favorite excuses.” Many image macros of Iwata saying “please understand” have been made. The phrase grew greatly in popularity coinciding with the Pokébank delay.