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The site was covered on BoingBoing the same day it launched on October 7th. A similar Tumblr blog “Brokers With Hands on Their Faces Blog” was created on October 8th, 2008. An article was posted in Time Business about the blog on October 23rd, 2008. The site was nominated for a Webby award in 2009.
Search queries for “sad guys on trading floors” peaked the same month the site launched in Octoboer of 2008.