Where Does 'Never Back Down Never What?' Come From? Nick Eh 30's 'Never Give Up' Theme Song Explained

Nick Eh 30 is the "family-friendly" YouTube Fortnite streamer that had gathered his fair share of admirers and haters, with TikTok users reposting his clips and media segments to call him "cringy" and "corny." His catchphrase You're the King? I'm the King went viral on TikTok in 2023 as well, typically shared by people who thought he was a try-hard.

But Nick Eh 30 might finally be hitting his stride after a clip from his "Into Song" has made its way into becoming an inoffensive trend; his tagline Never back down never what? Never give up which is being used as a motivational sound on TikTok. Here's a recap of the meme.

Who Is Nick Eh 30 And Why Is He Going Viral On TikTok?

Nich Eh 30, whose real name is Nicholas Amyoony, is a Canadian gaming streamer on Twitch and YouTube. He primarily shares clips of him playing the popular multiplayer shooter game Fortnite, while promoting himself as a kid-friendly and family-friendly streamer.

With a loyal audience comprised of young kids, Nick found his clips going viral on TikTok after older meme creators shared his content by calling it "cringe." This characterization has not seemed to affect Nick; he currently has over 6.9 million followers on YouTube, and will only be growing his audience from his newfound TikTok fame.

What Is Nick Eh 30's Into, And How Was It First Used In Memes?

Nick Eh 30's "Intro Song" was shared on TikTok by people who thought his lyrics were a little too childish and silly, with lines such as "ehhhhh-mazing" flying across the screen as Nick's winning smile is plastered every few frames. The first view TikTok videos parodying this intro replaced his inspirational captions with a few questionable ones.

What Are 'Never Back Down Never What?' Videos About?

A clip of Nick referencing his Intro Song and saying "Never back down never what? Never give up!" was shared around TikTok by people who seemed to like the simple message. One person used the sound to make a video about their aging dog, while another person used the clip to talk about their boyfriend's need to finish every plate.

For the full history of Nick Eh 30's "Never Back Down Never What?" be sure to check out Know Your Meme's encyclopedia entry for more information.