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“And Now You Have Officially Carried It Too Far Buddy” is a memorable quote uttered by Mr. Incredible (played by Craig T. Nelson) from the 2004 animated superhero film The Incredibles. The quote is used alongside a still from the scene as a reaction image to an above caption or screenshot to denote when someone or something has gone too far. The quote can also be used without the image as a standalone catchphrase.
The original clip that the meme is pulled from is seen during The Incredibles Pixar film, released on November 5th, 2004, specifically the scene where Mr. Incredible is speaking with Buddy, known as Incrediboy, (played by Jason Lee) as they attempt to stop the villain Bombvoyage.
During the scene (featured below), Mr. Incredible is engaged in combat with Bombvoyage when he’s suddenly interrupted by Incrediboy who pleads with him to become the hero’s sidekick. Mr. Incredible shoots down his attempts and says, “And now you have officially carried it too far Buddy,” explaining that he only works alone.
The first time it can be seen used as a reaction image appears on October 1st, 2017, when Imgur user Capinron uploaded a meme under the title “Cursing” to the image hosting website (seen below). This upload uses a caption referencing the meme Swearing on a Christian Minecraft Server and received over 144,000 views and 3,100 points.
The image spread elsewhere online as users from other websites created different versions. On October 3rd, 2017, Redditor newo15 posted a meme to the r/PrequelMemes sub with a photoshopped image of Anakin Skywalker over Mr. Incredible. This new version (shown below) was upvoted 549 times and commented on 18 times.
Redditor SuperJTB2015 posted another variant to the r/me_irl sub on June 21st, 2019, as a reaction to a YouTube video titled “Everything Wrong With Shrek In 13 Minutes Or Less.” The meme (seen below) received over 6,500 upvotes and 98 comments.
On Twitter, several users can also be seen using the image in various replies. One such example of this was posted by Twitter user Bradley B, who used the image as a reaction to a tweet from YouTuber jacksfilms (shown below), receiving 128 likes.
— Bradley B (@finewhynot) March 22, 2019
Coronavirus Edits and Resurgence in 2020
Following the coronavirus outbreak in 2020, numerous users across the web began repurposing the meme as a reaction image to COVID-19 and the news of event cancellations or the postponing of TV shows and movies, often with edits of the virus as a graphic photoshopped onto the scene’s characters or in an object labeling format.
On February 28th, 2020, Redditor DKMogensen posted a meme to the r/dankmemes sub with an above caption that a dog had tested positive for the virus in Hong Kong. The post (seen below) received nearly 50,000 upvotes and 264 comments.
Redditor Diego_TS posted another version to the r/Animemes sub on March 9th, 2020, using the image as a reaction to the news that season two of the anime Re Zero was delayed due to the outbreak. This variant (shown below) was upvoted over 4,300 times.
Another example following the news that Tom Hanks had contracted the virus was posted on March 11th, 2020, by Redditor wtfgg1016 to the r/memes sub. This meme (seen below) received over 26,000 upvotes and 219 comments.