Boozecats is a photoshop meme that involves censoring alcoholic beverages in a photo by superimposing images of cats over the bottles or cups. Many of these are curated on the single topic blog of the same name.
In July 2009, Brooklyn resident Ryan Darrenkamp created the first boozecats image after his roommate Lisa was searching for a photo of herself with a friend that was about to get married for a photo album. All of the photos, however, contained beer, so Darrenkamp photoshopped cats over each of the bottles and cups in a photo of a party they both attended. On July 13th, he uploaded six different boozecat photos to a Facebook album to share with his friends.
That day, Darrenkamp purchased the domain name Boozecats.com but did not share the photos on the site until October 27th, 2009. The next month, Entertainment Weekly, Buzzfeed Urlesque, and beer-focused blog 40cozy published articles about the blog with pop culture news wire Flash News picking up on it that December. That month, Darrenkamp also created a Twitter account, but did not keep it active.
In July 2010, Darrenkamp uploaded a video titled "The Big Lemeowski," replacing the beers in a scene from 1998 comedy film The Big Lebowski with cats. That month, he was also interviewed by LA Weekly on the history of the blog. In August 2011, humor site Sad and Useless and image hosting site EatLiver posted compilations of boozecat photos titled "How to Properly Hide Booze in Your Facebook Pictures." The photos were reposted on Tumblr on November 15th, receiving over 17,000 notes. After this, MTV as well as pop culture blogs Trend Hunter, Uproxx and The Chive all shared compilations of these photos.
Search for boozecats peaked in December 2009 and then dropped off completely until August 2011. In 2012, it has been on the decline.
 Sad and Useless – How to Properly Hide Booze in Your Facebook Pictures