About

Breeding Difficulty or #BreedingDifficulty refers to the viral "I Sold You To A Pet Store" Quiz on Toasteed.com where participants type their name into a text box and are given a stat sheet about their traits as a pet, including their personality, favorite food and breeding difficulty on a five-star scale. The quiz went viral on Twitter in late January 2023, making the hashtag "#BreedingDifficulty" trend shortly after as people shared memes using it online.

Origin

In January 2023, Toasteed posted a quiz on Toasteed.com^[1] titled, "I sold you to a pet store! How much did you sell for?" To take the quiz, participants type their name into the prompt box, click "Take the test" and are then given a stat sheet that imagines them as a pet, listing their favorite food, personality type, notes and breeding difficulty on a scale of one to five stars, five being the most difficult (example shown below).

Spread

On January 24th through the 26th, 2023, the hashtag "#BreedingDifficulty" trended on Twitter as users shared the results of their tests and others made posts wondering why "#BreedingDifficulty" was trending. On January 24th, Twitter^[2] user @bluedragonjet posted a meme about the term, writing, "Me thinking breeding difficulty is about competitive pokemon," garnering over 5,100 likes in two days (shown below). On January 25th, Twitter^[3] user @IshenSpins posted a meme about turning back time to stop "breeding difficulty" from trending, garnering over 880 likes in a day.

Me thinking breeding difficulty is about competitive pokemon pic.twitter.com/CdKi7gNdHh

— twaun (@bluedragonjet) January 24, 2023

As the hashtag went viral on Twitter through late January 2023, additional users continued to share their results of the Toasteed test alongside their reactions to the quiz (examples shown below). On January 25th, HITC^[4] then published an article about the quiz.

Various Examples

Search Interest

External References