Corporate Villain Era
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About
Corporate Villain Era is a slang term used to describe a period of time when someone acts like a "corporate villain" to maintain a healthy work-life balance, meaning shirking work-related responsibilities and being a detriment to their workplace in general for the sake of their own mental health or wellbeing. Videos about entering the corporate villain era became popularized on TikTok in late May throughout June 2022.
Origin
On May 27th, 2022, TikToker[1] @notkaityfuqua posted a video where she walks down the street with a yoga mat under the caption, "On my way back from a mid-day workout thinking about how I've officially entered my 'it's just a job' corporate villain era," suggesting she's taking time away from work for her workout, gaining over 96,700 views in two weeks (shown below). This is the earliest known video using the term.
https://www.tiktok.com/embed/v2/7102489059032845610
Spread
On May 31st, 2022, TikToker[2] @baewatch86 posted a stitch of @notkaityfuqua's video where she explains how the video changed her entire mindset towards work, realizing she has to make her job work around her life and not let her life work around her job, gaining over 1,500 views in two weeks (shown below). The term was used on Twitter[3] for the first time that same day by user @quesadaaa, writing, "I’m in my corporate villain era where I don’t let clients or opposing counsel talk to me crazy."
https://www.tiktok.com/embed/v2/7104062523279985966
Users continued to post videos and skits about entering their "corporate villain era" that month. On June 3rd, TikToker[4] @rod posted a video about millennials entering the era, gaining over 1.4 million views in just under two weeks (shown below, left). On June 6th, TikToker[5] @drewfinder posted a video describing their corporate villain era, including not working past 5 p.m. on Friday, not answering emails after 7 p.m. and refusing to work 60-hour weeks, gaining over 1.3 million views in a week (shown below, right). On June 14th, MEL Magazine[6] published an article on the trend.
https://www.tiktok.com/embed/v2/7105075377566944554
https://www.tiktok.com/embed/v2/7106213545255193898
Various Examples
https://www.tiktok.com/embed/v2/7109235285837253931
https://www.tiktok.com/embed/v2/7105093708734893355
https://www.tiktok.com/embed/v2/7107096858547309830
https://www.tiktok.com/embed/v2/7104301900249648430
https://www.tiktok.com/embed/v2/7108030706768481579
https://www.tiktok.com/embed/v2/7106531356678851886
Search Interest
External References
[1] TikTok – notkaityfuqua
[2] TikTok – baewatch86
[5] TikTok – drewfinder
[6] MEL Magazine – YOUR ‘CORPORATE VILLAIN ERA’ IS ALL ABOUT WORK-LIFE BALANCE
Recent Videos 4 total
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