DEI Chin example images depicting female characters from games and other media.

DEI Chin

Part of a series on DEI / Diversity, Equity and Inclusion. [View Related Entries]

Updated Sep 24, 2024 at 09:47AM EDT by Philipp.

Added Sep 22, 2024 at 10:57PM EDT by Philipp.

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Related Explainer: What On Earth Is A 'DEI Chin'? Complaints About Female Characters With 'Masculine' Chins Explained

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About

DEI Chin is an expression that has been used to refer to a perceived trend in female characters in video games and animations that have a strong, defined jawline, associated by some with "woke" culture, diversity, equity and inclusion (DEI) and modern trends in video game development. Coined in September 2024, the expression inspired jokes and memes on social media.

Origin

Prior to the coinage of the expression "DEI chin," discussions regarding female video game characters with jawlines that have been generally considered more defined and characteristic of males in popular culture, have appeared on various websites and gaming forums, most notably X / Twitter and 4chan.

In these discussions, the pronounced chins have been described by some as a symbol of "woke" trends in video game development as developers included characters of more diverse appearances (example[1] shown below).


8 Fabrizio- Primordial ART @FabrizioART Again with the slimy garbage. "Man jaw". Bro, we know you don't get close to women but please get far far away from ALL MH players already. Grummz @Grummz Subscribe I'm actually okay with this, but it's funny how people screamed "capcom isn't woke" and they reveal this just 24 hours later. As long as they don't man jaw up the place. and force DEI and political narratives, MH is okay. But my sources tell me more than this is coming. Niche Gamer @nichegamer · 18h Monster Hunter Wilds is removing gender restrictions on armor. But that doesn't mean fanservice is going away. Details below. (Picture is from Monster Hunter World to showc... 4:21 AM • Aug 23, 2024 326.1K Views

On September 18th, 2024, X[3] user @kala2k7 used the novel expression "DEI Chin," with "DEI" being an acronym of "diversity, equity and inclusion," to refer to the chin on a Lara Croft statue produced by Dark Horse Direct.[2] The post (shown below) received over 2,700 reposts and quotes, and 690 likes in five days.


Kala @kala2k7 they really made Lara Croft short chubby & plain faced for the next game. Complete with DEI chin of course 1:13 PM ⚫ Sep 18, 2024 8.2M Views

Later on September 18th, X user @PorcelainPup_ asked for an explanation of what "DEI chin" was, with user @kala2k7 replying[4] with an image showcasing six examples of what they were referring to, including Mary Jane from Marvel's Spider-Man 2, a female Custodian named Tyrith Shiva Kyrus from the official Warhammer 40K animation The Tithes, and the main protagonist from Fable (shown below).


Dear Adaneth @Porcelain Pup_ · Sep 18 What the f--- is a DEI chin 42 Kala @kala2k7 1730 DY Ba 8.6K ili 200K ☐ 1 6:33 PM - Sep 18, 2024 261.8K Views

Spread

In the subsequent days, the post was followed by multiple quote tweets making fun of the complaint and the use of the expression "DEI chin."

For example, on September 18th, 2024, Redditor AllHailZaddy posted a screenshot of the post in the /r/Gamingcirclejerk[5] subreddit, where it received over 11,000 upvotes in five days. On September 19th, an anonymous 4chan user made a thread based on the post on the /v/[6] board.

On September 21st, 2024, X[7] user @banalplay quoted the image, commenting "DEI chin," with the post (shown below) garnering over 2,900 reposts and 100,000 likes in two days.


Lena @banalplay DEI chin Kala @kala2k7 · Sep 18 they really made Lara Croft short chubby & plain faced for the next game. Complete with DEI chin of course 1:23 PM - Sep 21, 2024 3.5M Views

More posts mocking the use of the expression appeared on X / Twitter in late September 2024. For example, on September 21st, 2024, X[8] user @selmacashmoney posted a photograph of her face, commenting, "just found out I have a fucking DEI chin and haven't stopped crying since." The post (shown below) garnered over 630 reposts and 39,000 likes in two days.


selma @selmacashmoney just found out i have a f------ DEI chin and having stopped crying since.

Various Examples


... : Cerberus Xt @CerberusXt "Complete with DEI chin of course" The Lara on your own profile picture has a bigger chin than the one you are complaining about !! What is wrong with you !? Caelan Conrad @CaelanConrad DEI chin Brickset @brickset - Sep 21 2013 vs. 2024 #LEGOStarWars #StarWars #PrincessLeia C P 5:51 PM Sep 22, 2024 · 3,337 Views TheNCSmaster @TheNCSmaster "DEI chin❞ Y'all are not real. I refuse. You're inventing problems to argue with shampoo bottles Kala @kala2k7 - Sep 18 they really made Lara Croft short chubby & plain faced for the next game. Complete with DEI chin of course 9:31 AM · Sep 22, 2024 17.7K Views
: Laura Lux @darthlux DEI chin... i'm afraid we are reaching levels of “needs to go outside" beyond anything we've ever seen before on this website Kala @kala2k7 · Sep 18 they really made Lara Croft short chubby & plain faced for the next game. Complete with DEI chin of course 9:16 PM - Sep 21, 2024 377.5K Views LearningTheLaw @Mangalawyer Holy moly of chins, Batman! The crazy bastard actually did it. The Warhammer 40k female Custode now has the ultimate chin in all entertainment! • 2:16 PM Sep 4, 2024 · 121.3K Views ... Finally, non-DEl chin

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