About

Don't Worry About It Sweetheart is a phrase spoken by social media personality itsbigpill, aka Brandon in a viral video from early 2019. In the video Brandon, a young boy, is filmed walking down the sidewalk in winter talking confidently about how people always ask him what he's "got on," referring to his scent. He says, "People are always asking me what I got on. They be like, 'Hey Brandon, what you got on?' Don't worry about it, sweetheart. Don't worry about it sweetheart. This that splah. That's that splah." According to Urban Dictionary^[1] Splah is another word for "drip," used to compliment someone's outfit or, in this case, scent. The sound from the video became popular on TikTok throughout 2019 and 2020, leading to Brandon appearing in an Invisalign advertisement in 2020.

Origin

On January 23rd, 2019, itsbigpill uploaded the video of Brandon, aka Big Pilly, to Twitter^[2] under the caption, "I SMELL TOO GOOD CAN’T LET YOU KNOW WHAT I GOT ON LOL PPL BE TRYING TO SMELL LIKE ME 😂😂😂 THIS THAT SPLAAAAHHHHH 😭" (shown below). The post gained over 6.7 million views, 49,000 retweets, and 98,000 likes in just under 2 years.

An extended version of the video was uploaded to the Big Pilly YouTube channel^[3] on the same day, garnering over 393,000 views in the same span of time (shown below). On February 11th, the video was re-uploaded to the 2chil Benjamin YouTube channel,^[4] garnering over 1.1 million views in 22 months.

Spread

TikTok Success

The sound from the video became popular on TikTok in February of 2019 via the original sound "THAT SLAAA"^[5] attributed to a now-deleted TikTok account. In the videos, TikTokers lip-sync over Brandon's monologue, often while showing off their outfits or acting out a skit that changes the context of the sound (examples shown below, left and right).^[6][7] The sound has been used over 206,000 times since November of 2020.

On June 28th, 2019, TikToker RonnieGunter uploaded a video to TikTok^[8] under an original, unnamed sound featuring identical audio to "THAT SLAAA," reviving the trend. The sound remained popular in late 2019 throughout 2020, and is attributed to many high-view-count videos. For example, on February 14th, 2020, TikToker cassi_stephens, an art teacher, uploaded a video^[9] lip-synching to the sound in a polka-dot dress, garnering over 21 million views in 9 months (shown below, left). On May 3rd, musician Kane Brown used the sound in a video^[10] referencing his customized truck, garnering over 8.5 million views in 6 months (shown below, right). The sound has been used over 96,000 times since November of 2020.

On April 9th, 2020, DJ Yames uploaded a version of the sound remixed with Championxiii's song "Splash" titled, "DJ Yamers Tik Tok Mashup 7" to SoundCloud^[11] and TikTok.^[12] The sound starts with Brandon's monologue before transitioning into Championxiii's song. The song garnered over 178,000 plays on SoundCloud, and the TikTok video associated with the sound gained over 5.9 million views on TikTok in 7 months. In the same span of time the sound was used in over 1.1 million videos on TikTok, in which TikTokers lip-sync to Brandon's monologue at the start followed by performing a choreographed dance. On April 18th, Charli D'Amelio used the sound in a video,^[13] garnering over 47 million views in 7 months (shown below, left). On April 19th, Addison Rae used the sound in a video,^[14] garnering over 24 million views in the same rough span of time (shown below, right).

Invisalign Ad

On August 17th, 2020, Invisalign published a video titled, "Not Your Parents Braces | Hey Brandon | Invisalign" to YouTube.^[15] The video is an advertisement for Invisalign braces, and depicts a young girl lip-syncing while Brandon says, "People always ask me what I got on," followed by a shot of Brandon lip-syncing, "Don't worry about it. Don't worry about it sweetheart," then putting an Invisalign guard in his mouth (shown below). The video is one of a series of ads by Invisalign featuring TikTokers.^[16] It gained over 220,000 views in 3 months.

Various Examples

Search Interest

External References