Jake Paul holding money stacks and RiceGum with floating money bill superimposed over him

Jake Paul and RiceGum Gambling Controversy

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Jake Paul and RiceGum Gambling Controversy refers to an online controversy surrounding popular YouTubers Jake Paul and RiceGum, both of whom posted videos promoting the "real-life" loot box website MysteryBrand. Both YouTubers received heavy criticism for promoting gambling to their predominantly young audiences, while the legitimacy of MysteryBrand was put into question.


On December 30th, 2018, YouTuber Jake Paul posted a promotional video titled "I Spent $5,000 ON MYSTERY BOXES & You WONT Believe WHAT I GOT… (insane)". In the video, the YouTuber promoted "real-life" loot box website MysteryBrand[1] by spending money for a chance to receive a rare item. The video gained 1.6 million views in five days. On December 31st, 2018, YouTuber RiceGum posted a similar video titled "How I Got AirPods For $4", which gained 2.3 million views in four days.

Additionally, through 2018 several other notable YouTubers also posted promotional videos for MysteryBrand, including videos by United Hawaii[2], ConnorTV[3] and ItsYeBoi[4]. Several of these videos have since been unlisted or deleted.

Notable Developments

On January 1st, 2019, YouTuber Keemstar posted a tweet[5] calling out Jake Paul and RiceGum for promoting a gambling site to children. The tweet gained over 7,400 likes within 2 days.

KEEM @KEEMSTAR First big story of 2019! So it's clear now a bunch of videos will be coming out starting tomorrow calling out @jakepaul & @RiceGum for promoting a Gambling site to kids! I was offered $100k to do the same 8 almost took the cash. (But didn't) So I can't go that hard on them. 4:27 AM -2 Jan 2019

Several news outlets picked up on the story, including articles published by The Daily Dot[6] and Tubefilter[7].

On January 2nd, 2019, YouTube channel h3h3Productions posted a video criticizing Jake Paul and RiceGum for promoting gambling to their predominantly young viewers, as well as questioning the legitimacy of the MysteryBrand.

On the same day, in a Twitter[8] conversation, Jake Paul responded to h3h3productions' Ethan Klein, saying that "he loved this video".

Ethan Klein@h3h3productions Jan 3 *NEW VIDEO* Jake Paul & RiceGum are running a nice little gambling scam to usher in the new year Jake Paul & RiceGum Promote Gambling To Kids I wonder if this video will be on trending :) Happy New Year everyone & thanks for watching! youtube.com MYSTERY BOX 353 1.6K 26K Jake Paul @jakepaul Replying to @h3h3productions Lol love this vid 1:02 AM -3 Jan 2019 Ethan Klein@h3h3productions Jan 3 You loved being called out for selling a gambling scam to underage kids? K Jake Paul @jakepaul Replying to @h3h3productions Lol love this vid Jake Paul @jakepaul Replying to @h3h3productions Yes love it!! 3:18 AM-3 Jan 2019

On January 3rd, YouTubers Keemstar and PewDiePie posted videos highlighting the controversy.

On the same day, RiceGum posted a video response to h3h3productions and PewDiePie, apologizing and admitting that "he was in the wrong".

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