Great Value Blueberries meme depicting a bag of the walmart frozen blueberries.

Great Value Blueberries

Part of a series on Bait-and-switch Media. [View Related Entries]

Updated Jun 20, 2023 at 04:11PM EDT by Zach.

Added May 20, 2023 at 09:43AM EDT by Owen.

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Great Value Blueberries, also known as Great Value Frozen Blueberries or Great Value Blueberries Jumpscare, refers to a bait-and-switch trend in which the product image of Walmart's Great Value brand blueberries interrupts a video while the intro music from Wii Sports Resort plays. The meme started on Instagram in 2023, later becoming prevalent on iFunny as well. The trend is similar to the precursor Blue Lobster meme and gained comparisons to seemingly nonsensical Zoomer Humor.


On May 4th, 2023, Instagram[1] user @nass_is_openly_a_pikmin posted a video that used a scene from Family Guy in which Stewie Griffin looked out of the window to see Great Value blueberries while the opening theme from Wii Sports Resort played. Over the course of 16 days, the post gained roughly 2,400 likes (shown below).


Sometime before May 10th, 2023, TikToker @crocodie.l reposted @nass_is_openly_a_pikmin's video, however, the repost has since been deleted. Regardless, it gained virality, evident in a tweet sent by Twitter[2] user @Suspiciousmimee on May 10th, 2023, that attached @crocodie.l's repost, captioning it, "What the fuck does this mean 💀," and gaining roughly 6,900 likes in 10 days (shown below).

On May 16th, 2023, iFunnier[3] @puggythegreat posted a cropped version of the original video, gaining roughly 13,200 smiles in four days. The repost inspired others on the platform to make their own iterations. For instance, on May 19th, iFunnier[4] @stesekes posted an iteration in which the blueberries came at the end of the This Is Sparta! scene from 300, gaining roughly 5,700 smiles in one day (shown below).

Various Examples

Search Interest


External References

[1] Instagram – @nass_is_openly_a_pikmin

[2] Twitter – @Suspiciousmimee

[3] iFunny – @puggythegreat

[4] iFunny – @stesekes

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