About

Hi Gay is a catchphrase derived from a viral video posted to TikTok by user Meg Stalter (@megstalter) in early June 2021. The video, in relation to the Companies When Pride Month Ends meme, jokingly lampoons corporations that attempt to pander to the LGBTQ community during Pride Month. The meme typically resurfaces near the end of May and the beginning of June each year, leading up to LGBTQ Pride Month.

Origin

On June 2nd, 2021, TikTok^[1] user @megstalter posted a video parodying the forced, surface-level advertising copy often employed by corporations during Pride Month in a thinly veiled attempt to attract business from the LGBTQ community.

In the video, Stalter enthusiastically addresses the consumer in a humorously dehumanizing way, cheerfully opening with, "Hi, Gay!" The video has received over 3.4 million views and 661,300 likes in about five years.

Spread

In July 2021, the original video was referenced on The Trixie & Katya Show, hosted by former RuPaul's Drag Race contestants Trixie Mattel and Katya Zamolodchikova, facilitating the spread of the "Hi Gay!" catchphrase.

On July 9th, 2021, a clip of the two hosts saying, "Hi Gay!" in unison was posted to the @trixie TikTok^[2] page, which received over 434,700 views and 107,300 likes in about five years.

The phrase "Hi Gay!" spread on various social media platforms in the following months as it garnered further virality.

On October 7th, 2021, TikTok^[3] account @oldgays released a video using the catchphrase, which received over 32.6 million views and 2.9 million likes as of May 2026.

The original video's audio was also utilized in videos mocking gay pride marketing by corporations in the following years.

For instance, on May 26th, 2022, TikTok^[4] user @evanopolski used the audio in a video displaying a Pride-themed Bud Light advertisement. The video received over 915,200 views and 171,400 likes in about four years.

The phrase saw continued use over the years, with the original video and related referential content usually resurfacing every June for LGBTQ Pride Month.

On June 1st, 2023, the video was reuploaded by TikTok^[5] user @samtyrone99 in honor of Pride Month starting. The video received over 257,700 views and 42,900 likes in about three years.

On June 24th, 2024, a longer clip from The Trixie & Katya Show in which the phrase was used was uploaded by TikTok^[6] user @deleteitbald, receiving over 5.1 million views and 986,100 likes in about two years.

Various Examples

Search Interest

External References