It has more soul put into it besides a basic overpriced font. No seriously, you should check out some fonts and how STUPID the prices can get… For a font.

And for those prices you could just commission your own font.

I saw once some brand book that had varying levels of detail depending on where you were, so you got the basic gist so that even if you were plastering a "we are a Fortune 500 company do not use Comic sans" warning on the water fountain, there were basic style guidelines to be followed.

As a result every employee had access to the CORPO©®™ TypeFace, where only the C-O-R-P-O letters were styled in such way, and you were only allowed to spell "CORPO©®™" with that very specific custom tailored font. Anything else you wanted to write and that was allowed to be in that style, you were directed to use two free fonts from the same family typeface that were free and could be easily obtainable legally anywhere.

Contrast to another place I saw later which had a "brand book" and all their templates used generic-but-paid fonts requiring you to have Adobe©®™ Illustrator©®™ installed to load properly, and it never once dawned on the designers that nobody can edit their templates without spending $240 per computer on fonts alone. (8 fonts ranging from $29 to $59). Their logo they had so much pride used a standard Illustrator©®™ Font©®™.

Usually we would get around with Calibri but often we would use Arial or Times New Roman to see if they would get the hint (they didn't).