Jay Sean's "Ride It"

About

Jay Sean's "Ride It" is a hip hop, R&B single from English singer Jay Sean's second album My Own Way. Although the song was first released in January 2008, the song climbed to the top of the charts in 2019 due to TikTokkers using DJ Regard's remix of "Ride It" often in videos.

Origin

On January 21st, 2008 Jay Sean released My Own Way in the UK which included the song written by himself and Ala Sampson called "Ride It." The song reached the number 11 spot on UK Singles Chart in February.^[4] On May 26th, 2009, YouTuber shakezsky uploaded the official music video for the single to YouTube which garnered over 4.3 million views in 10 years (shown below).

Spread

On May 5th, 2019, TikTok users @neffatibrothers uploaded a dance video using a new unreleased remix track of "Ride It" by DJ Regard (shown below). The video gained over 971,200 likes and 43,700 shares in five months.

On July 26th, DJ Regard uploaded the official audio to the "Ride It" remix to YouTube (shown below). The video garnered over 6.2 million views and 118,000 likes in three months.

That summer TikTok users continued to use the a clip of the audio over three million times in all. On July 30th, TikTok user @paris.senpai uploaded a typical iteration of a video using the song in which the user lists common questions people ask them (shown below, left). The video accumulated over 847,200 likes and 15,300 shares in two months. On August 10th, Howie Mandel used the audio in another TikTok video which received over 392,900 likes and 5,300 shares in five weeks (shown below, right). That August, DJ Regard's "Ride It" peaked at number five on the UK singles chart.^[3] Rolling Stone^[2] and the BBC^[1] attributed it's recent popularity to TikTok.

Various Examples

External References