Kali Uchis Effect
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About
Kali Uchis Effect refers to a TikTok trend where users are asked to post before versus after listening to the Colombian American singer Kali Uchis. The trend began in March 2023 under Uchis's original sound for the song "Moonlight" combined with the Finn Wolfhard snapping meme to showcase the transformation.
Origin
On December 23rd, 2022, Colombian American singer Kali Uchis[1] used her TikTok account to share a snippet of the song[2] "Moonlight," garnering 2.6 million plays and 678,000 likes in four months. The music was officially released on February 24th, 2023 on all streaming platforms.
@kaliuchis ♬ Moonlight – Kali Uchis
With the release of Kali's third studio album Red Moon In Venus on March 3rd, 2023, fans of the singer started a TikTok trend showing photos of themselves before versus after they discover the Colombian American singer. TikTok[3] user @magmatismm was the one that started the Kali Uchis Effect trend on March 8th, 2023, garnering 4.4 million plays and 1.3 million likes in two weeks. She used a Finn Wolfhard snapping meme to serve as a transition cut for the video. (seen below)
@magmatismm First song I ever came across was “Know what I want” and it was during my first ever heartbreak. I felt so misunderstood ALL THE TIME & was afraid to talk about my emotions with others. Her music is my biggest gateway and one of many reasons why I feel so connected w/ her, her music, & myself more than ever 💌 Shes always so real, raw, & vulnerable when it comes to her speaking her feelings/emotions, I want to feel emotionally free like that one day but im still working on it bc im still soo 🧿🧿🧿🧿🧿 Te amo #fypシ #kaliuchis ♬ Moonlight – Kali Uchis
Spread
The trend quickly spread on TikTok, and the sound for "Moonlight"[4] accumulated 45,100 videos uploaded on the platform in late March 2023. For instance, TikTok[5] user @skzdesireee uploaded her Kali Uchis Effect video (seen below, left) on March 15th, showing the chorus of Uchis’s “Moonlight” fading and Finn Wolfhard's “snaps” to reveal more glamourous look. The video garnered 4 million plays and 1.2 million likes in one week. TikToker[6] @theycravelolito made a male version of the trend (seen below, right) on March 9th, receiving 1.3 million plays and 323,000 likes in two weeks.
@skzdesireee kail uchis effect is real #kaliuchis #fyp #dallas #956 #dontoliver #fypage ♬ Moonlight – Kali Uchis
@theycravelolito The Kali uchis effect 🤍✨ #kaliuchis #redmooninvenus #fypシ ♬ Moonlight – Kali Uchis
Various Examples
@melscamara kali effect #plussize #plussizetiktok #xyzcba #foryou #viral #kaliuchis #kaliuchisstan #kaliuchisedit ♬ Moonlight – Kali Uchis
@inaricoi the kali effect🧚🏾♀️ #fyp #foryou #kaliuchis ♬ Moonlight – Kali Uchis
@pixieblossomm The kali effect✨ #kaliuchis #fyp #mikewheeler #kaliuchisedit #kaliuchismoonlight ♬ Moonlight – Kali Uchis
@mariel_mathew the Kali effect✨ #kaliuchis #capcut #moonlight #fyp #foryou ♬ Moonlight – Kali Uchis
Search Interest
External References
[1] Instagram – @kaliuchis
[2] TikTok – Moonlight Snippet post
[3] TikTok – @magmatismm
[4] TikTok – Moonlight TikTok audio
[5] TIkTok – @skzdesireee
[6] TIkTok – @theycravelolito
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