Kawhi Leonard's "What It Do Baby?"
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About
Kawhi Leonard's "What It Do Baby" refers to a clip of NBA star Kawhi Leonard enthusiastically saying "What it do baby!" in a video posted by Toronto Raptors teammate Serge Ibaka after the Raptors won the 2019 NBA Championship. The clip gained viral fame in part due to Leonard's reputation for stoicism and odd social behavior, and saw use as a reaction clip on Twitter.
Origin
On June 15th, 2019, Toronto Raptors player Serge Ibaka posted a story to his Snapchat featuring him and Kawhi Leonard, who he calls "fun guy." When the camera pans to Leonard, he says "What it do, babyyyy!" The clip was posted to Twitter[1] by user @MSlickk, gaining over 7,700 retweets and 35,000 likes (shown below).
My guys! Kawhi kills me pic.twitter.com/oiKFPnlCBX
— M. (@MSlickk) June 15, 2019
Spread
The clip quickly spread on Twitter as people joked about Leonard showing his "fun" side in an awkward way. User @JRoc23 tweeted it was the "Summer of Kawhi 'WHAT IT DO BABY'," gaining over 20 retweets and 80 likes (shown below, top). User @OzzyForMayor joked that it appeared Leonard was rolling a marijuana blunt, gaining over 1,000 retweets and 5,500 likes (shown below, bottom).
Summer of Kawhi's WHAT IT DO BABY#WhatItDoBabySZN
— Jordan Roca (@JRoc23) June 24, 2019
pic.twitter.com/SDdWGOnnZS
I know a blunt roll when I see it, Kawhi. pic.twitter.com/dHl82h0hRE
— Osman Noor (@OzzyForMayor) June 16, 2019
Others users began using the clip as a reaction image. For example, Twitter user @MrSoupreme tweeted a joke about Clippy with the clip, gaining over 18,000 retweets and 63,000 likes (shown below, top). User @SheWantsTheVic tweeted a joke about Apple Music with the clip, gaining over 35,000 retweets and 85,000 likes (shown below, bottom). The jokes were covered by HipHop Wired.[2]
typing an essay on Windows 97
— Stelio Kontos (@MrSoupreme) June 24, 2019
Paper Clip: pic.twitter.com/6oaUoJeGxb
Me: Damn my account lookin kinda low lemme chill
— 6’7 Igwe (@SheWantsTheVic) June 24, 2019
Apple Music: pic.twitter.com/UDxS1NsdhD
Various Examples
Wong pulling up to the fight in Endgame after bailing on them niggas during Infinity War pic.twitter.com/B6S9cH8jey
— Chidden Nuddet (@Sir_Hurizzel) June 24, 2019
Bucks: have COY, MVP and executive of the year
— Not My President (@KingFavre) June 25, 2019
Kawhi: pic.twitter.com/9D5qDwilgL
When a baby hands u a toy and u have no idea what it does pic.twitter.com/75fwWQgy4m
— David Sisneros (@ImDavidSisneros) June 22, 2019
At CVS and the same cashier seeing you buy plan b for the 3rd time this month pic.twitter.com/lnutTwlixv
— Chubbs Peterson (@macktology101) June 19, 2019
Search Interest
External References
[2] Hip Hop Wired – Twitter Memes The Hell Out of Kawhi Leonard Video
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