About

Nate Jacobs "How I Feel" is a series of memes using a reaction video compilation of the character Nate Jacobs, the antagonist of the TV series Euphoria played by actor Jacob Elordi, posing in villainous or dramatic ways under captions about the badass feeling someone might get after doing something mildly disruptive, against the rules or slightly evil. The trend began in late February 2026 on TikTok and was popularized throughout March.

Origin

On February 23rd, 2026, TikToker^[1] @cxrf.letgo7_ posted a video edit of Nate Jacobs in Euphoria with a Spanish caption that translates to, "How I feel after putting my phone on 'do not disturb' when the only notification I got was the weather one," garnering over 12 million views in a month. Nate Jacobs is the main antagonist of Euphoria.^[2]

Spread

The Nate Jacobs meme was popularized throughout March 2026, primarily on TikTok, as users applied new captions to the reaction edit.

On March 13th, 2026, TikToker^[3] @pera.lovesqueen posted a version of the meme captioned, "How I feel after ignoring everyone's texts all day knowing damn well that I spent the entire day playing Roblox," garnering over 230,000 views in 10 days.

On March 17th, TikToker^[4] @i3tsukki posted a version of the meme with the caption, "how I felt when I was younger carrying my parents car keys and acting like they were mine," garnering over 5.1 million views in six days.

On March 21st, 2026, TikToker^[5] @moviediary67 posted a version of the meme with the caption, "how I feel when the sub gets my name wrong but the class corrects her," garnering over 1.8 million views in two days.

Various Examples

Search Interest

External References