About

Nintendo Has Forgotten About Mario is a catchphrase and series of memes based on a highly criticized viral video essay posted by YouTuber Nin10doland after a September 2022 Nintendo Direct stream titled "Nintendo Has FORGOTTEN About Mario…" In the video, the YouTuber wonders why Mario seems to get fewer mainline games than other Nintendo characters. The video became the subject of memes following its release, with many finding the premise weak, inspiring Nin10doland to apologize and privatize the video.

Origin

On September 15th, 2022, following the September 13th Nintendo Direct livestream,^[1] YouTuber Nin10doland posted a video essay titled "Nintendo Has FORGOTTEN About Mario…" in which he complains about the absence of a mainline Super Mario game being announced during the stream. He acknowledges that several new Mario spinoff games were coming out at the time, but wonders why there hadn't been a mainline Mario game since Super Mario Odyssey, at the time, suggesting they're probably working on something but expressing frustrations over how long it was taking. The video was removed (reupload shown below).^[2]

Spread

The video became the subject of memes and criticism over the following days. On September 15th, 2022, YouTuber^[3] Just Flavio posted a video criticizing the essay in which they show numerous examples of recent Super Mario games to fight against the premise, garnering over 18,000 views in two years (shown below, left). On September 16th, X^[4] gimmick account @CrazyAssNinten posted a screenshot of the video thumbnail, writing, "Mario has died (2022)," garnering over 1,500 likes in two years.

That day, YouTuber^[5] Nin10doland published a video titled "I Made a Mistake…" where he says he privatized the video and explains what he wanted to convey with the video. He claims he was trying to express his frustrations over the lack of a new mainline Mario game while other main Nintendo IPs get new games and apologizes if he "came off angry." He says people "took it the wrong way" and insists he likes other Nintendo IPs. He also admits that the video title was misleading. The video gained over 25,000 views in two years (shown below, right).

Social media users continued to post about the video over the following years, with the phrase "Nintendo has forgotten about Mario" becoming a meme. On March 10th, 2023, X^[6] user @Schaffrillas posted side-by-side screenshots of the Nin10doland video and a recent-at-the-time video posted by the Nintendo YouTube channel about Mario, garnering over 26,000 likes in a year (shown below, left).

On September 14th, a Redditor made a post to /r/Mario^[7] titled "Nintendo has FORGOTTEN about Mario" sharing a photoshopped screenshot of the Nin10doland video to showcase a host of Super Mario games announced during a 2023 Nintendo Direct, garnering over 680 upvotes in eight months (shown below, right).

On April 26th, 2024, X^[8] user @selectwario posted a Smiling Friends meme in which Charlie talks to Pim in reference to the video, garnering over 12,000 likes in three days (shown below).

Various Examples

Search Interest

External References