Power of a Haircut
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About
Power of a Haircut is a series of videos where barbers show footage of a client before and after their haircut to demonstrate how much better they look after the haircut. As early as February 2024, the videos became the subject of parodies where a clip of a completely different person is shown after the pre-haircut clip.
Origin
In February 2024, a trend began spreading amongst barbers on TikTok where they post videos consisting of before and after clips of haircuts under the caption "the power of a haircut," meant to show how much better the person looks after getting their hair cut. The earliest known example was posted on February 6th, 2024 by TikTok[1] barber @qa.theartist, garnering over 20 million views in three months (shown below).
@qa.theartist Did i save his life? #taper #fluffyhair #hairtransformation #haircut β¬ act ii: date @ 8 β 4Batz
Spread
Later in February 2024, as "power of haircut" videos were further popularized on TikTok, some users began parodying the videos by taking the pre-haircut clips and adding a video of an unrelated person as the post-haircut clip. The earliest known viral example was posted by TikToker[2] @tamsruff on February 23rd, 2024, garnering over 32 million views in three months (shown below, left). On February 28th, TikToker[3] @choccymoneyshot posted a version of the meme that gained over 15 million views in three months (shown below, right).
@tamsruff ππππPower of a hair cutπππ
@choccymoneyshot Was bro saved? #hair #barbers β¬ This the hop off on my anthem β Choccy Money Shot π«‘
On April 16th, TikToker[4] @kfadez posted a video following the meme, garnering over 3.7 million views in a month (shown below, left). On May 8th, TikToker[5] @12pell posted a video poking fun at the genre of videos, garnering over 196,000 views in two days (shown below, right). On May 9th, X[6] user @weirddalle reposted a video of the meme trend, garnering over 47,000 likes in a day.
@kzfadez Power of a Haircut β #Barbertok #barber #oddlysatisfying #katybarber #besthoustonbarber #losangelesbarber #labarber #miamibarber #houstonbarber #katytx #cypressbarber #dallasbarbers β¬ original sound β Kzfadez
@12pell Who keeps seeing these videos on their feed? #barber #haircut #transformation β¬ original sound β 12PELL
Various Examples
@tamsruff power of a haircut π₯π₯π₯
@ej.831 The power of a haircut #barber#haircut#transformation#fyp#meme β¬ original sound β dg.everton.dgray
@montiztouch Did bro get saved..? #taper #hairtransformation #torontobarbers #texture #fringe #mew β¬ original sound β Monti
@lanarkshire911 The power of a haircut is crazy #fyp #glowup #greenfn #meme #haircut β¬ She Know What She Wanted (Jersey Club Remix Slowed) β Godard & Ziahfyah
Search Interest
External References
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