Pokémon Sleep

Pokémon Sleep

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Updated Apr 01, 2024 at 08:06PM EDT by Philipp.

Added May 29, 2019 at 01:20PM EDT by Adam.

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About

Pokémon Sleep is a Pokémon-themed mobile video game and a sleep-tracking app developed by Select Button and Niantic in which monitors user's sleep patterns, rewarding them for for sleeping enough and well. The game was released in July 2023, inspiring discussions, memes and fan art.

History

On May 28th, 2019, The Pokémon Company held a press conference announcing upcoming Pokémon content. In addition to announcing a Nintendo Direct for Pokémon Sword and Shield on July 5th, they announced Pokémon Sleep, an app Tsunekazu Ishihara, president and CEO of The Pokémon Company, said aims to turn sleeping into entertainment as Pokémon GO did for walking. The app is planned for release sometime in 2020.



They also announced the Pokémon GO Plus +, a piece of hardware that acts similarly to the Pokémon GO Plus device in that it alerts players of nearby Pokéstops, with the added function of tracking "simple information on how long you sleep."

On February 27th, 2023, the official trailer for the game was released on YouTube[6] (shown below).



Between July 16th and 18th, Pokémon Sleep was launched worldwide for iOS and Android.[7][8][9]


Pokémon Sleep OUT NOW! @PokemonSleep IT BEGINS. #PokemonSleep and New Zealand for iOS and Android!! is now available in Australia, Canada, Latin America, (availability updates for other countries coming SOON) App Store: pkmn.news/SleepIOS Google Play: pkmn.news/SleepAndroid II GIF ... 6:08 PM Jul 16, 2023 1.1M Views

Gameplay and Features

Pokémon Sleep gameplay is split into two parts, day and night, with the former complementing the latter. During the day, players are tasked with providing food and drink for Snorlax, and during the night, the app tracks the quality and length of the user's sleep, calculating their sleep score. Sleep score is multiplied by Snorlax's strength to calculate Snorlax's Drowsy Power, which attracts Pokémon.

On July 6th, 2023, a gameplay demonstration video was released on YouTube,[10] gaining over 630,000 views in two weeks.



Online Presence

Announcement

The announcement was covered by multiple news outlets, including CNN,[1] Polygon,[2] and The New York Times.[3] Online, Twitter users joked about the announcement in a variety of ways. User @merrittk[4] joked about further potential healthy-lifestyle apps Pokémon could introduce, gaining over 2,900 retweets and 9,800 likes (shown below, left). User @Garrts_[5] joked about the app with the lyrics of Chop Suey, gaining over 2,000 retweets and 4,600 likes (shown below, right).


tweet suggesting more apps in the vein of Pokemon Sleep list of app suggestions inspired by Pokemon Sleep

On YouTube, GameXplain posted a discussion of the entire press conference immediately after it aired, gaining over 60,000 views (shown below, left). User Austin John Plays did the same, gaining over 200,000 views (shown below, right).



Release

Upon release, the game drew attention online, becoming a subject of discussions and memes. For example, on July 16th, 2023, Twitter[11] user @RexProfessor posted a photograph of themselves sleeping surrounded with phones with Pokémon Sleep turned on, captioned, "So yeah, I’m a shiny hunter." The tweet (shown below, left) gained over 370 retweets and 2,900 likes in four days.


MPIE HIPS Professor Rex+ JAPAN @RexProfessor SOON So yeah, I'm a shiny hunter #PokemonSleep 11:07 11:07- AWA .. 11:07 11:09 PM . Jul 16, 2023 · 149.5K Views 34. + 133 ******** 8:07- 12:07- 11.07- : Ultima | #BLM @UltimaShadowX I hope they have competitive Pokémon Sleep at the next Pokémon World Championships and it's just: will FJORD ECIAL 11:46 PM Jul 19, 2023 · 63.7K Views :

Following the release, character Professor Neroli, a scientist studying Pokémon sleeping habits, achieved significant popularity within the Pokemon fandom, becoming a subject of memes and fan art (examples shown below).


Aurora comms closed @SpectralAurora_ the pokemon sleep professor is so cute i love him 9:48 AM Jul 17, 2023 48.1K Views 4 EDK @energydrinkking Girl forget about pokemon sleep you should SLEEP WITH ME 1 + 20 M 100 A Professor Neroli Oh! Welcome to the world of Pokémon Sleep! I'm Neroli. 10:19 AM Jul 18, 2023 55.5K Views : 00000000

Search Interest

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