About

The Great Noticing is a catchphrase, largely considered to be an antisemitic dog whistle, that promotes the conspiracy theory that Israel and Jewish people, in general, hold a sizable influence on American and global politics. The trend follows TikTokers claiming that more people are "noticing" this supposed sway. The term "noticing" is related to the nooticer Wojak meme that originated in alt-right circles on 4chan in 2021. Videos and memes featuring the phrase, "The Great Noticing," began to gain traction on TikTok in July and August 2025, highlighting related conspiracy theories like Blaming the Rothschilds and Dancing Israelies. Such memes also reference antisemitic dog whistles, like referring to Adolf Hitler as "the Painter," and implying that discussing the "Great Noticing" would get you assassinated.

Origin

The term "nooticer" or "noticing" originated as an antisemitic dog whistle on websites like 4chan, as seen in an August 9th, 2022, post on the /pol/ ^[1] board that reads, "I want to start a politically, religiously, ethnically, and racially agnostic movement which seeks to normalize the discussion of Jewish power among the general public."

The earliest known post about "The Great Noticing" to appear on TikTok is a June 16th, 2025, video by TikToker^[2] @basedcontent0 that gathered over 40,000 plays and 3,000 likes in two months.

The video, which showed a young blonde woman smiling at the phrase "The Great Noticing 2025," was posted alongside the hashtags "#crusader," "#yousee" and "#youknow." The account typically posts "crusader" themed TikToks that pit Christians against the Jewish faith.

On July 2nd, 2025, TikToker^[3] @basedcontent0 posted a video that read, "After going too deep down the rabbit hole, and now nothing feels the same as before. The great noticing continues." The post gathered over 150,000 plays and 20,000 likes in two months.

Spread

On July 31st, 2025, TikToker^[4] @thesmokinbean posted a video talking about how there's a "certain country that a lot of governments send billions of dollars to," and how the "younger generation" is coming to believe that "that country commits atrocities." The video was captioned, "A whole generation undergoing 'the great noticing,'" and gathered over 200,000 plays and 13,000 likes in a month.

By August 2025, videos about "The Great Noticing" began taking the form of jokes and memes in which people implied that talking about "The Great Noticing" would lead to them meeting an untimely death.

On August 9th, TikToker^[5] @houstondprays posted a video captioned, "When me and bro talkin conspiracy theories but he brings up the great noticing (we're near our phones)." The post gathered over 200,000 plays and 40,000 likes in two weeks.

On August 10th, 2025, TikToker^[6] @ethan.wilson10 tweeted, "How WE are moving because Germany is going against Israel (The Great Noticing)." The video showed the TikToker making motions similar to a Hitler salute with his hands, and gathered over 570,000 plays and 80,000 likes in two weeks.

On August 18th, 2025, TikToker^[7] @zisproof posted a video that read, "The great noticing is almost mainstream," gathering over 380,000 plays and 60,000 likes in ten days.

Other TikTokers pushed back against the "Great Noticing" concept and meme as it continued to spread, as seen in an August 28th, 2025, TikTok^[8] by @stevocamp in which he says, "Did you see that hospital getting bombed that was insane," and makes a face at someone, saying, "Maybe That Guy was onto something" in reference to Adolf Hitler. The caption on the video read, "How it feels interacting with mfs that believe in the 'great noticing.'" The post gathered over 70,000 plays and 8,000 likes in two days.

Various Examples

Search Interest

External References