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Who Is He And Why Does He? refers to a series of snowclone memes based on the intentional misinterpretation of certain words and expressions. The format gained popularity on /r/okbuddyretard subreddit in late September 2019.
On September 25th, 2019, Redditor Raul_alb posted a meme captioned "Who is any% and why does he do so much speedrun," based on an intentional misinterpretation of any% speedrunning category as a nickname of a prolific speedrunner. The post gained over 7,600 upvotes in nine days (shown below).
In the following days, the snowclone caption gained popularity in the /r/okbuddyretard subreddit. For example, a post by Redditor Hexxu made on September 25th, gained over 430 upvotes in nine days (shown below, left). A September 29th, 2019, post by Redditor zakku1231 receiver over 3,200 upvotes in the same period (shown below, right).
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