Why Mafia Isn't an Aesthetic / I Cooka Da Pizza
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About
I Cooka Da Pizza is a catchphrase used to ridicule Italian accent, culture and Italians in general. The catchphrase was popularized by a reply to a 2021 Twitter thread arguing Why Mafia Isn't a Fucking Aesthetic, with screenshots of the exchange going viral and inspiring memes in the following years.
Origin
Prior to its popularization in 2021, the phrase "I cooka da pizza" has occasionally been used to mock Italians and Italian accents. For example, on September 14th, 2020, Twitter[1] user @track11sea posted a Trans People: I'm Trans meme using the phrase that gained over 1,200 retweets and 7,900 likes in two years (shown below).
On April 11th, 2021, Twitter user @occultkyoong tweeted, "why mafia isn't a fucking aesthetic: a thread," to which Twitter user @seigfridge replied, "i cooka da pizza," undermining the message, with @occultkyoong swearing at them in response (shown below).
![16:21 ◄ Bumble Tweet 55 han E-408 @occultkyoong 1d why mafia isn't a f------ aesthetic: a thread 2,730 3,185 moeeze @seigfridge 21h i cooka da pizza 13 1726 112 LTE ←] ... han E-408 @occultkyoong 21h go f--- yourself, for real. i cant with these people anymore. i hate you all from the bottom of my heart. ignorant pieces of s--- 272 2 257](https://i.kym-cdn.com/photos/images/newsfeed/002/534/332/0eb "Why Mafia Isn't a F------ Aesthetic / I Cooka Da Pizza")
![16:22 ◄ Bumble moeeze @seigfridge Tweet Replying to @occultkyoong i cooka da meatball aye pass the linguini its a me a mario 19:26 4/11/21 Twitter for iPhone 3 Retweets 3 Quote Tweets 70 Likes 소고 han E-408 @occultkyoong 20h Replying to @seigfridge 13 Tweet your reply Giancarlo Siani, 26 anni, assassinato ieri sera sotto casa in Piazza Leonardo da due killer che hanno agito a viso scoperto. Numerosi testimoni. Aveva appena lasciato la redazione. Gli inquirenti: un omicidio di stampo camorristico moeeze @seigfridge 20h mamma mia Cronista del <<<Mattino>>> ucciso in un agguato 68 LTE 62 AURICE ←]](https://i.kym-cdn.com/photos/images/newsfeed/002/534/333/b5b "I Cooka Da Pizza Part Two")
On April 12th, 2021, Twitter[2] user @girlfrog tweeted screenshots of the thread, with the post gaining over 46,300 retweets and 415,900 likes in two years. On April 13th, Redditor tongue_depression posted the screenshot in the /r/196[3] subreddit, where it gained over 16,400 upvotes in two years.
Spread
The viral spread of the screenshots helped popularize the phrase on social media. For example, on June 21st, 2021, Twitter[4] user @JUNIPER posted a tweet that gained over 290 retweets and 6,600 likes in two years (shown below, left). On June 28th, 2022, Twitter[5] user @_kiroranke posted a Yakuza version of the meme which accumulated over 800 retweets and 3,600 likes in eight months (shown below, right).
The parody exchange format peaked in popularity on Twitter in January 2023, when threads parodying the exchange by adopting it to various fandoms gained interest as a subformat of the Tweet Like X Were Real trend. On January 4th, 2023, Twitter[6] user @Treblebaps tweeted, "Why team rocket isn't a fucking aesthetic: a thread," gaining over 7,100 retweets and 80,900 likes in one month. On January 4th, Twitter[7] user @Madam_Riddles replied, "I steala da Pokémon," with the reply gaining over 800 retweets and 24,100 likes in the same period (exchange shown below).
![Trouble @Treblebaps - Jan 4 why team rocket isn't a f------ aesthetic: a thread el tiburón @nellychillin Nov 27, 2021 Tweet like Pokémon were real Show this thread 254 R Riddles t 7,351 @Madam_Riddles Replying to @Treblebaps i steala da Pokémon 9:54 PM Jan 4, 2023 169.9K Views 80.9K 3.5M ←] :](https://i.kym-cdn.com/photos/images/newsfeed/002/534/354/2de.jpg "i steala da Pokémon")
Various Examples
Search Interest
External References
[1] Twitter – @track11sea
[5] Twitter – @_kiroranke
[6] Twitter – @Treblebaps
[7] Twitter – @Madam_Riddles
Related Entries 186 total
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![Trouble @Treblebaps - Jan 4 why team rocket isn't a f------ aesthetic: a thread el tiburón @nellychillin Nov 27, 2021 Tweet like Pokémon were real Show this thread 254 R Riddles t 7,351 @Madam_Riddles Replying to @Treblebaps i steala da Pokémon 9:54 PM Jan 4, 2023 169.9K Views 80.9K 3.5M ←] :](https://i.kym-cdn.com/photos/images/list/002/534/354/2de.jpg "i steala da Pokémon")
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