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Zucc Juice refers to a facetious online petition to rename water "Zucc Juice," referring to Facebook CEO Mark Zuckerberg. During Zuckerberg's Congressional Hearings about the Cambridge Analytica scandal, internet users joked about the numerous times Zuckerberg was seen drinking a class of water. This led a Redditor to create a Change.org petition to rename water "Zucc Juice." The petition uses Zuckerberg's nickname given to him by internet users, Zucc.
On April 10th, 2018, Zuckerberg appeared before the United States Senate Committee on Commerce, Science, and Transportation to answer questions regarding Facebook's collection of users personal data in light of the Cambridge Analytics data breach. On April 11th, Redditor Dr_Jre uploaded an edited clip Zuckerberg drinking from a glass of water along with a code overlaid to make it appear as if Zuckerberg was a robot running a program (shown below). Within three hours, the post gained over 3,100 points (99% upvoted) and 50 comments on /r/dankmemes.
The popularity of jokes regarding Zuckerberg drinking water led Redditor PropertyOfMatter to create a Change.org petition titled "Rename Water to Zucc Juice."
The petition led to jokes posted across Reddit about "Zucc Juice." The day the petition was posted, a screenshot of the page was posted to /r/zuckmemes calling water "Privacy Hurting Juice," gaining over 1,165 points. The quick success of the petition was documented on /r/dankmemes on April 20th, showing the petition already at over 20,000 signatures (shown below, left). The same post was posted in /r/PewDiePieSubmissions, where it gained over 10,000 points. A post on /r/dankmemes posted April 21st showing "Zuc" juice gained over 210 upvotes (shown below, right).
Other posts to reference the comic include a me_irl post showing Kirby explaining the difference with a chart (shown below, left), and a This Is So Sad edit posted to Facebook page Edgy Teens Memes that gained over over 3,500 likes and reactions (shown below, right). As of May 15th, 2018, the petition has gained over 42,000 signatures.