Some conservatives have fired up their get woke, go broke tweets in response to the revelation that restaurant chain Pizza Hut is suggesting children read a book that makes references to drag.

That book is Big Wig by Jonathan Hillman and Levi Hastings. It concerns a magical woman's wig, named Wig, that helps a young boy win a costume competition by being in drag. The wig then goes from child to child instilling confidence in other kids.

According to the book's description, "This wonderful read-aloud celebrates the universal childhood experience of dressing up and the confidence that comes with putting on a costume. And it goes further than that, acknowledging that sometimes dressing differently from what might be expected is how we become our truest and best selves."

The book is a straightforward allegory about the practice of drag, and Pizza Hut recommended it among other relevant Pride Month selections. This recommendation apparently struck a nerve for noted conservative gimmick account Libs of TikTok, who posted several tweets aghast that Pizza Hut would recommend children the book.

.@pizzahut sponsors a program which incentivizes kids in PreK-6th grade to read books. This week, one of their suggested books is “Big Wig.” A book about a child who becomes a drag performer. pic.twitter.com/5FTQC5ubCo

— Libs of TikTok (@libsoftiktok) June 3, 2022

Here are some pages from the book pizzahut</a> <a href="https://twitter.com/bookitprogram?ref_src=twsrc%5Etfw">bookitprogram pic.twitter.com/JxYPAeixwV

— Libs of TikTok (@libsoftiktok) June 3, 2022

This was enough to get the outrage chain flowing on Twitter throughout the day, as several TCOTs began voicing outrage at Pizza Hut.

Pizza Hut has gone full woke, now we must make them full broke.

— Brigitte Gabriel (@ACTBrigitte) June 3, 2022

I warned you about what Pizza Hut had become but you weren't ready to hear it

— Jack Posobiec 🇺🇸 (@JackPosobiec) June 3, 2022

Papa John’s has and always will be better than Pizza Hut.

Pizza Hut has gone woke, now they must go broke.

— Nick Adams (@NickAdamsinUSA) June 3, 2022

For many who did not care that Pizza Hut had recommended a children's book to its customers on Twitter, the predominantly conservative outrage was markedly funny.

bush 911 picture "Sir, Pizza Hut has gone full woke."

— Dr. Timeline, PhD (@GarbageApe) June 3, 2022

WOKE pizza hut put GENDER IN THE STUFFED CRUST https://t.co/T29Q8PGEj3

— Darn It, Garnet (@darnitgarnet1) June 3, 2022

pizza hut has fallen pic.twitter.com/P24MxnWmbE

— 𝐒𝐚𝐬𝐡𝐚🔪 (@tinywienerbabe) June 3, 2022

I warned you about what Pizza Hut had become but you weren't ready to hear it pic.twitter.com/wzxsNY0pRY

— Astead (@AsteadWesley) June 3, 2022

picks up phone
Me: Hello, is this pizza hut?
They/Them: Do you mean… PRONOUN HUT???
i explode https://t.co/X9jrZsmAAF

— 🐱🌿🥬🌰almomd gaytito 🌰🥬🌿🐱 (@AJRTGold) June 3, 2022

While conservative calls for a Pizza Hut boycott are peppering Twitter, it's difficult to assume they will have a significant impact, as similar "get woke go broke" campaigns against brands, including Home Depot, Keurig and Star Wars, have failed at putting any of the companies out of business.