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KnowYourMeme is a site used to document “memes” or popular phrases, images and videos on the internet. As of March 2014, the site consists of three content-based staff members (Brad Kim, Don Caldwell and Molly Horan) and one developer (James Wu). The Know Your Meme web site and web series were acquired in March 2011 by Cheezburger Network for an undisclosed seven-figure amount.


KnowYourMeme (Also abbreviated as KYM) started in the November of 2009 as video series on Youtube created by Kenyatta Cheese, Elspeth Rountree, Jamie Wilkinson, and Andrew Baron. The first video was uploaded May 19, 2011.


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