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What's The 'Johnnie Walker' Meme And Copypasta? Luke Belmar's Quote About Tristan Tate Explained
There's a guy named Luke Belmar who's going viral for sipping Johnnie Walker in the "war room" with Tristan Tate. What he said has since become a copypasta.
In the original video, Belmar is talking to a group of men about his trip to Romania. He wanted to impress the Tate brothers by bringing their favorite whiskey, Johnnie Walker. Although he was proud of the story, many online thought it was cringe. So, it's spread in memes making fun of Belmar, his supporters and his contemporaries.
But, who is Luke Belmar? Where's the original video from and what's the Johnnie Walker copypasta? Let's explain.
What's The Original 'Johnnie Walker' Video?
Luke Belmar is seen talking to a group of men outside. It's currently unknown where the men were or why Belmar was talking to them. The original video has not been found and could have been posted to Belmar's YouTube channel, where he posts vlogs and podcast clips. If so, it's not there anymore.
Regardless, the clip first surfaced in September 2023 when other YouTubers shared it as a Short akin to motivational business content that falls under the umbrella category of hustle culture.
Belmar is telling a story about the time he bought Johnnie Walker whiskey for Tristan Tate, the brother of Andrew Tate, when he visited the Tate brothers in Romania back in 2022.
He used the story as an example of strategic networking, emphasizing the importance of studying the likes and dislikes of a prospective client.
What's The 'Johnnie Walker Copypasta?'
Belmar's soundbite inspired a copypasta after the Johnnie Walker clip became a meme in late 2024. In full, it reads:
Tristan Tate, pulled up a video, his favorite whiskey, Johnnie Walker. What do I do at duty-free? Fucking Johnnie Walker. That night, sipping the fucking Johnnie Walker in the war room by myself with him chilling. Why? I studied, bro.
Who Is Luke Belmar?
Luke Belmar is an Argentinian-born entrepreneur who amassed much of his wealth from cryptocurrencies. He gained a large following on social media because of his "hustle culture" content giving advice and spreading his dogmas about business.
He's the founder of a course called Capital Club, which teaches people how to have entrepreneurial growth. Like other such programs, Capital Club has faced allegations accusing Belmar of fraud.
Why Is The 'Johnnie Walker' Meme Viral?
The clip of Luke Belmar talking about Johnnie Walker went viral because many people thought it was cringe. When people listened closely to what he was saying, it sounded like Belmar had a crush on Tristan Tate. For instance, he "studied" him so that he could be alone with him in the "war room." Many would call this type of adoration "glazing."
A TikToker named @miamicookie largely started the mockery. He began posting a series of absurd CapCut videos that used the clip last month.
@miamicookie
Now, in the new year, the Johnnie Walker memes have taken a new, more brainrotted shape, often forming sludge content abominations that mash it with I Bought a Property in Egypt and Chopped Chin.
While both it and "Property in Egypt" make fun of wannabe sigma male influencers, the strange videos that combine everything have drifted far away from any straightforward subject of satire.
@_cajberpank Oh you had me #johnniewalker #eyeofrah #choppedchin #property #in #egypt ♬ original sound – Robert
Why Are People Doing 'Johnnie Walker Speedruns?'
People have started speedrunning the Johnnie Walker copypasta like it's a video game or American Dad! The goal is to say the Johnnie Walker copypasta as fast as possible.
The trend started with TikToker @miamicookie whose original speedrun is now far from the fastest in the world. The current world record is held by TikToker @alex2epic who just clocked the first sub-four-second speedrun on Sunday. His exact timestamp is 3.83 seconds.
This micro-trend could unlock a new era of copypasta speedruns. Like, who can say the Navy Seal Copypasta or I Saw Flying Lotus in a Grocery Store ten times fast?
@alex2epic Almost touched sub 3 at the end this record is NOT getting beat #foryou #johnnywalker ♬ original sound – Alex2epic
For the full history of Johnnie Walker in the War Room With Tristan Tate, be sure to check out Know Your Meme's entry for even more information.
