"Actually it's about ethics in gaming journalism" is a phrase often photoshoped onto screenshots taken from horror movies or video-games as a humorous response to the Gamergate movement, mocking the over-use of the phrase by supporters of the movement. Proponents of the movement frequently used the phrase in related discussion.
The earliest example of the phrase being paired with a still from a horror movie comes from a tweet sent out on October 15th, 2014, by Twitter user Alejandrobot, who captioned a still of the horror film It. Within two weeks the tweet received over 3,000 favorites and over 2,000 retweets.
On October 24th, 2014, the single topic Tumblr blogs itsaboutethicsingamesjournalism and actuallyethics launched. The same day the meme was covered by BoingBoing, followed by Buzzfeed the next day. Also on October 24th, The Washington Post interviewed Gamergate supporters who claim Gamergate is about journalism ethics. The meme has also spread on Twitter through the hashtag #germergoat. The hashtag was introduced by Twitter user zpxlng on October 24th, through a tweet that received more than 700 times retweets in less than 24 hours.
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